Embedded Files
Audience Theory
Audience Theory
Demographics
Demographics
What demographics is the media product aimed at? What age? What gender? What locations?
GENDER
AGE
RACE
LOCATION
SEXUALITY
RELIGION
SOCIAL STATUS
ECONOMIC STATUS
(Use this link)
Psychographics - 7 Different Kinds of People
Psychographics - 7 Different Kinds of People
What psychographics are the product aimed at? Use the psychographics model to identify at least two, & explain why & how…
A theory by a marketing company specializing advertising and brand identity.
Similar to gratifications. Acknowledged that different people would seek out
media texts according to their needs and desires, in this case based on their personalities
https://issuu.com/youngandrubicam/docs/4cs
THE EXPLORER
THE ASPIRER
THE SUCCEEDER
THE REFORMER
THE MAINSTREAM
THE STRUGGLER
THE RESIGNED
Audience Gratifications
Audience Gratifications
What audience uses and gratifications is the product aimed at?
A theory by Blumler and Katz. Said that audiences were not passive.
That they actively sought experiences from different media products based on their desires.
Disagrees with the notion that everyone gets the same thing from a media text
Acknowledges that different people can get different things from the same product
Personal Identity - Audience identifies or relates to a character or theme from the media text, that has some sort of connection or personal resonance with them
Personal Relationship - Audience forms relationships with others based around a media text, Interested in the social interaction that comes from participating in it.
Diversion - Also known as escapism, audience member uses the media text to switch off, relax or escape from their usual routine.
Surveillance - Also known as knowledge, audience member uses a media text to gain information, or to find something out.
Stereotypes
Stereotypes
Andy Medhurst - Stereotypes
Stereotypes are shorthand for quick identification.
"Stereotypes are a media shorthand."
Audience Positioning & The Male Gaze
Audience Positioning & The Male Gaze
> Theory by Laura Mulvey in 1975
>States that the way that genders are represented in the media is different
>That the audience is 'positioned' and more often than not, they are positioned behind the eyes of a heterosexual male
>That males and females have opposite roles on screen.
These stereotypical roles (e.g. sexualised, passive, Proppian Princess etc.) are enforced through a number of different ways. Often by Mise En Scene.
You should look out for things present in these clips:
Review model answer for help.
Netflix Target Audience Consideration
Netflix Target Audience Consideration
Report abuse