STUDY PROGRAMME
Design

AFAM CODE
ABPR30

DISCIPLINARY AREA
Project methodology of visual communication

DISCIPLINARY FIELD
Brand design

CREDITS
12

APPROACH
Theoretical/project based

This course deals with the theme of social responsibility applied to the identity of brands, companies, or public institutions, from the point of view of both operational practices and public communication. The first didactic module is committed to the strategies that activate social and cultural networks through project development. The second didactic module goes in-depth on the ethical, regulatory and operational aspects that are typical of the international non-profit cooperation sector.

The programme grants 12 credits, divided as follows:

• BRAND STRATEGY: 6 CFA

• INTERNATIONAL COOPERATION: 6 CFA

Successful students will be able to:

BRAND STRATEGY:

• Understand and develop project briefs around corporate social responsibility

• Understand and develop project briefs around the mission of agencies, associations or public institutions.

• Carry out thorough analysis of the distinctive values of a company or brand, of the elements that define them as compared to their competitors, as well as of their development, marketing and communication strategies

• Create a consistent and precise system to represent the identity of a company or a brand within the scope of social responsibility

INTERNATIONAL COOPERATION:

• Build the necessary competences to understand local and global development dynamics, and the long-term growth in the different local, national and international systems

• Evaluate and study the relations among different wealth level areas, in order to adopt policies that can foster development

• Build the necessary competences to identify project opportunities and to plan international cooperation activities

BRAND STRATEGY:

• Marketing basics

• Brand analysis, brand strategy

• Projects within the scope of corporate social responsibility

• Projects within the scope of graphic and visual communication

INTERNATIONAL COOPERATION:

• Introduction to international geopolitics

• Economics and sociology of development

• International cooperation projects

• Opportunities and risk assessment

This is a theoretical/project based course. Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that in both modules may include:

• Classroom lectures

• Exercises and revisions

• Field trips, workshops

• Development of individual or group projects

• Individual or group study and research

• Use of tutorials, videos or other media tools for detailed study

The didactic modules that make the course will be assessed separately. The final grade will result from the weighted average of all marks. Assessment is based on a check of learnt skills and technical abilities, and may include:

• Oral exam

• Papers

• Complete projects

• Assessed revisions or mid-term tests

Further details on specific tests can be provided by the professors during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

All bibliographic details will be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.