STUDY PROGRAMME
Design

AFAM CODE
ABLE69

DISCIPLINARY AREA
Marketing and management

DISCIPLINARY FIELD
Design management

CREDITS
6

APPROACH
Theoretical

The educational goal of this course is an articulated view of the different operational strategies that are implemented to develop projects in different professional contexts (independent professional studios and/or collective as well as corporate organisations), and to present the basic tools for the understanding of a market-oriented approach to the design of products, spaces and services.

This course is made of a single module of 6 CFA credits.

Successful students will be able to:

• Understand the contemporary innovation culture

• Understand the market-driven approach to the design of products, services, spaces

• Understand and deal with the entrepreneurial aspects of a project

• Deepen their understanding of the fundamental tools to investigate the different operational strategies of a design project

• Develop innovative visions and apply innovative design strategies

• Outline a business plan for the development of a project

• Expand the personal professional profile towards entrepreneurial perspectives

• Marketing

• Service design

• Business design and business modelling

• Product and process innovation

• Open innovation and participatory paradigms

• Circular economy and systemic thinking

• Crowdfunding, start-up, venture capitalism

• Industry 4.0

This is a theoretical course. Didactic activities may include:

• Front lectures

• Use of tutorials, videos or other media tools for detailed study

• Classroom debates and presentations

• Individual study and research

• Exercises and revisions

• Field trips

Assessment is based on the overall competence of the students and may include:

• Oral exam

• Written exam

• Submission of papers, projects or research work

Further details on specific tests can be provided by the professor during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

All bibliographic details will be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.