STUDY PROGRAMME
Design

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Design

CREDITS
12

APPROACH
Theoretical/project based

This course has a double goal: providing a broad overview on product design as an exchange between users and manufacturers and as a creative process, through the ability to work with “Soft Qualities” languages, with Primary Design theories and CMF (colours, materials, finishing) practice. The supplementary module approach the conception of graphic and photographic aesthetic modules to support the products: images become functional to the diffusion and narration of projects.

The programme grants 12 credits, divided as follows:

• PRODUCT DESIGN 1: 8 CFA

• VISUAL DESIGN: 4 CFA

Successful students will be able to:

PRODUCT DESIGN 1:

• Interpret social and cultural contexts that the product project is targeted at

• Understand the complex process of creation, from concept to the final production of products

• Understand in a deep and comprehensive way the tools that support the development of product design projects

VISUAL DESIGN:

• Acquire deep and comprehensive understanding of graphic representation tools and visual communication codes

• Acquire skills and methodologic tools to independently research and develop styling projects

PRODUCT DESIGN 1:

• Primary design

• CMF (colours, materials, finishing)

• Soft Qualities of objects

• Product target analysis

• Product perception values analysis

• Product ergonomics

• Conception strategies and morphological consideration linked to usability principles

VISUAL DESIGN:

• Design representation tools

• Layouts and constituent matrixes

• Lettering and typography

• Photography

• Styling

This is a theoretical/project based course.

Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that in both modules may include:

• Front lectures

• Exercises and revisions

• Field trips

• Development of individual projects

• Individual study and research

• Use of tutorials, videos or other media tools for detailed study

The didactic modules that make the course will be assessed separately. The final grade will result from the weighted average of all marks. Assessment is based on a check of learnt skills and technical abilities, and may include:

• Oral exam

• Papers

• Complete projects

• Assessed revisions or mid-term tests

Further details on specific tests can be provided by the professors during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

All bibliographic details will be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.