STUDY PROGRAMME
Design

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Design

CREDITS
12

APPROACH
Theoretical/project based

The course, that includes two modules, aims at developing a comprehensive, detailed project for a product or products collection, for industrial production or limited series; it guides the students towards the acquisition of the necessary competences to develop a concept, design a product, create models and/or prototypes, and refine their presentation tools. The supplementary module deals with all matters related to design and product communication.

The programme grants 12 credits, divided as follows:

• PRODUCT DESIGN 2: 8 CFA

• COMMUNICATION DESIGN: 4 CFA

Successful students will be able to:

PRODUCT DESIGN 2:

• Develop and manage a comprehensive product design project

• Structure a project for a collection of objects

• Understand different project strategies depending on the foreseen production scope

• Investigate the relations among design, art, handicraft, new technologies

• Devise advanced-design products through the relation among product design, new technologies, new production processes and digital world

• Carry out research to create new project scenarios

COMMUNICATION DESIGN:

• Acquire thorough and comprehensive understanding of a project’s visual and multimedia communication systems

• Self-sufficiently develop and carry out communication projects, managing digital tools in relation to different methodological skills in order to portray the project

RODUCT DESIGN 2:

• Advanced design

• New materials and new technological processes

• Digital fabrication, download design

• Artisan scopes of production vs Factory 4.0

• Products and collections

COMMUNICATION DESIGN:

• The image of a project

• Product communication

• Copy and Storytelling

This is a theoretical/project based course. Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that in both modules may include:

• Front lectures

• Exercises and revisions

• Field trips

• Development of individual projects

• Individual study and research

• Use of tutorials, videos or other media tools for detailed study

The didactic modules that make the course will be assessed separately. The final grade will result from the weighted average of all marks. Assessment is based on a check of learnt skills and technical abilities, and may include:

• Oral exam

• Papers

• Complete projects

• Assessed revisions or mid-term tests

Further details on specific tests can be provided by the professors during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

All bibliographic details will be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.