STUDY PROGRAMME
Design

AFAM CODE
ABLE69

DISCIPLINARY AREA
Marketing and management

DISCIPLINARY FIELD
Design management

CREDITS
6

APPROACH
Theoretical

This course aims at providing an articulate overview of the different operational strategies that can be carried out to develop a project in different professional contexts (personal studio and/or collective organizations).

Also, it will go over the fundamental tools to understand an approach that is oriented towards business design and service design for interiors.

This teaching is made of a single module of 6 CFA credits.

Successful students will be able to:

• Understand the contemporary innovation culture

• Understand the market-driven approach to the design of products, services, spaces

• Understand and deal with the entrepreneurial aspects of a project

• Deepen the understanding of the fundamental tools to investigate the different operational strategies of a design project

• Develop innovative visions and apply innovative design strategies

• Outline a business plan for the development of a project

• Expand their own professional profile towards entrepreneurial perspectives

• Marketing

• Service design

• Business design and business modeling

• Product and process innovation

• Open innovation and participatory paradigms

• Circular economy and systemic thinking

• Crowdfunding, start-up, venture capitalism

• Industry 4.0

This is a theoretical course. Didactic activities may include:

• Classroom lectures

• Use of tutorials, videos or other media tools for detailed study

• Debates and presentations during classes

• Individual study and research

• Exercises and revisions

• Field trips

Assessment is based on the overall competence of the students and may include:

• Oral exam

• Written exam

• Submission of papers, projects or research works

Further details on specific tests can be provided by the professor during the course. Assessment criteria include commitment, active participation and personal growth of the students over the course.

Osterwalder, A., Pigneur, Y. (2010) Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers, JohnWiley&Sons.

• Chesborough, H. (2003) Open Innovation, Harvard Business School Press.

Further bibliographic recommendations may be provided by the professor during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.