STUDY PROGRAMME
Design

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Design

CREDITS
12

APPROACH
Theoretical/project based

This course revolves around the development of a temporary display project for a public indoor area, based on the theme of display design for cultural (exhibitions, museums, etc.) or commercial (stands, exhibition booths, etc.) contexts, or for local community services. The integrated didactic module provides further competences for the development of a project-based or curatorial researches, which could be dedicated to the exploration of the relations between design and art, design and fashion, to the analysis of contemporary trends, to the curatorial strategies in the field of contemporary art, museography, interactive installations.

The total credits for this course are 12, divided as follows:

• EXHIBITION DESIGN: 8 CFA

• PROJECT CULTURE: 4 CFA

Successful students will be able to:

EXHIBITION DESIGN:

• Acquire conceptual and methodological skills at the basis of display system design

• Independently and mindfully understand the curatorship strategy of a project, so that they can create a specific brief with regard to the space fitting

• Develop and coordinate a comprehensive project in exhibition design, which includes not only the display devices, but also the related graphical and visual communication

• Go in-depth in the theme of display design in different contexts

• Go in-depth in the techniques aimed at representing the fitting project

PROJECT CULTURE:

• Acquire skills and methodological tools to develop curatorship researches within the contemporary global culture

• Acquire skills and methodological tools to develop an original, personal and introspective design approach, inspired by the typical work methods of contemporary art

EXHIBITION DESIGN:

• Fitting of exhibitions or museums

• Fitting of commercial display areas

• Fitting of events and/or temporary installations

• Lighting engineering for exhibition areas and fittings

• Techniques for the representation of the fitted space

• Visual identity of an overall display project

PROJECT CULTURE:

• Research and analysis of trends, in the contemporary society

• Project curatorship strategies

• Project introspective strategies

This is a theoretical/project based course. Over the course, the students will carry out didactic activities that are functional to achieving the learning goals, that in both modules may include:

• Classroom lectures

• Exercises and revisions

• Field trips

• Development of individual projects

• Individual study and research

• Use of tutorials, videos or other media tools for detailed study

The didactic modules that make the course will be assessed separately. The final grade will result from the weighted average of all marks.

EXHIBITION DESIGN:

Assessment is based on the final project presentation and may include:

• Oral exam

• Complete projects

• Assessed revisions or mid-term tests

The assessment criteria consider the quality of contents, the methodological consistency of the project, the ability to have control over all aspects of the project, and the quality of the space representation.

PROJECT CULTURE:

Assessment is based on proving research, processing and understanding skills, and can include:

• Oral exam

• Papers

• Assessed revisions or mid-term tests

Further details on specific tests can be provided by the professors during the course. Assessment criteria include commitment, active participation and personal growth of the students over the course.

• Dernie, D. (2006) Design espositivo, Logos.

• Locker, P. (2011) Exhibition Design, Lausanne, AVA Publishing.

• Bishop, C. (2005) Installation Art, London, Tate Publishing.

Further bibliographic recommendations may be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.