STUDY PROGRAMME
Design

AFAM CODE
ABTEC37

DISCIPLINARY AREA
Project methodology of visual communication

DISCIPLINARY FIELD
Art direction

CREDITS
6

APPROACH
Theoretical

This course contributes, in cultural and operational terms, to interior design projects from the point of view of visual design, graphic and photographic expression, creation of multimedia works, and digital representation of interiors.

This teaching is made of a single module of 6 CFA credits.

Successful students will be able to:

• Develop their knowledge of the historical, artistic and cultural roots of graphic, photographic and multimedia projects

• Develop the understanding of tools, techniques and aesthetic reference models of the contemporary visual culture

• Develop the understanding of tools, techniques and aesthetic reference models to create a multimedia video

• Enhance their abilities and competences in the narrative dimension of interior design

• Elements of history of graphics

• Elements of history of photography

• Elements of history of cinema

• Multimedia project tools: concept, script, storyboard

• Multimedia project tools: digital filming and editing techniques

• Visual design tools to support interior design

This is a theoretical course. Didactic activities may include:

• Classroom lectures

• Use of tutorials, videos or other media tools for detailed study

• Debates and presentations during classes

• Individual study and research

• Exercises and revisions

• Field trips

Assessment is based on the overall competence of the students and may include:

• Oral exam

• Written exam

• Submission of papers, projects or research works

Further details on specific tests can be provided by the professor during the course. Assessment criteria include commitment, active participation and personal growth of the students over the course.

• Polano, S. (2004) ABC of 20th Century Graphics, Phaidon.

Further bibliographic recommendations may be provided by the professor during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.