The Hillcrest Athletic Association (HAA) is a parent-led organization that supports the Hillcrest Athletics Department and all Hillcrest student-athletes.

Through fundraising and volunteer efforts, the HAA helps provide scholarships for outstanding Hillcrest athletes, underwrites the annual Hillcrest Athletic Banquet, and funds equipment, uniforms, tournament fees, and transportation needs beyond the district budget. Over the years, the HAA has also provided resources such as sound equipment, a concession trailer, Panther flags, tents, and ice chests that benefit Hillcrest athletic programs year-round.

The HAA also oversees staffing for the Franklin Field concession stands during football, soccer, and flag football seasons. Athletic teams, clubs, and student organizations are invited to volunteer as concession stand staff as a fundraiser. Participating groups receive a flat-rate payment plus a percentage of gross sales, making it a great opportunity for team building while raising funds for their programs.

Concession sales are one of the HAA’s primary fundraising sources and directly support opportunities and resources for Hillcrest student-athletes. If your group is interested in participating, please contact HAA Concessions Volunteer Coordinator Jen Widhelm at jen@widhelm.com.

Parents and family members are encouraged to get involved with the HAA and help support Hillcrest Athletics. Whether you volunteer at events, assist with fundraising, staff the concession stand, or simply attend meetings, your involvement makes a meaningful impact on our student-athletes and athletic programs. Join us at an upcoming HAA meeting to learn more about how you can support the Panthers, connect with other athletic families, and stay informed about what's happening in Hillcrest Athletics. We welcome new members and volunteers throughout the year!