March 27, 2024

Sofie Santucci, originally from Palm Springs in Southern California, recently relocated to Honolulu, HI. She opted for Cal State Monterey Bay's MBA program due to its asynchronous online platform, which allowed her to pursue her master's degree while juggling her professional commitments. The program's emphasis on responsible business and the "Quintuple Bottom Line" of Profit, People, Planet, Ethics, and Equity deeply resonated with her passion for ethical business practices and societal impact. Sofie graduated from CSUMB in December 2023. Her advice to fellow students centers on embracing uncertainty and staying true to their passions.

In addition to her academic achievements, Sofie was selected as one of the campus delegates for the CSU student research competition, taking place on April 26-27 at CSU Cal Poly SLO. Her research project, titled "Exploring factors influencing viewers' perception of AI-generated educational videos: Trust, attitude, mindset, and ethics," under the guidance of Dr. Jenny Lin, focuses on the intersection of technology and education. Competing in the Business, Economics, and Hospitality Management category, Sofie demonstrates her dedication to advancing knowledge and fostering innovation beyond the classroom. Sofie encourages students to get involved in research studies, stating, "Working on a research study gives an in-depth application and supplements traditional lecture settings. Research experience has enhanced my learning and professional endeavors. A classroom and simulations can only take us so far in our learning, but participating in applicable research science provides a great payoff both academically and professionally."

Beyond academia, Sofie is deeply involved in market research and user experience research. Her research explores the influence of mindset on perceptions, particularly in educational videos, and integrates AI technology in video development. Additionally, she co-founded a software start-up aimed at democratizing indie video game development. Her long-term aspiration is to establish a successful business model supporting aspiring creatives and developers in the indie game industry.

Sofie Santucci was recommended as a panelist for the Ethics Forum focusing on AI and Education due to the alignment of her research with the topic. Upon recommendation, the committee approved her participation. Sofie has accepted the invitation and will be a panelist at the upcoming Ethics and Responsible Business Forum on April 18. 

April 14, 2024 

Sophomore Ella Johnston, a Business Administration major concentrating in Information Systems with a minor in Data Science, was selected to participate in the 2024 Spring Research, Scholarship, & Creative Activity Spring Showcase hosted by the Undergraduate Research Opportunities Center (UROC).

Johnston presented her research project titled "Exploring College Students' Awareness of the Environmental Impact of Cloud Computing Technologies and their Sustainability," supported by Dr. Babita Gupta, who served as Ella's co-author/mentor. We commend her dedicated efforts to academic research!

February 28, 2024 

At the Business Advisory Council (BAC) meeting held on February 7, 2024, Aaron Villarreal's unwavering commitment to academic achievement and passionate promotion of inclusivity within campus life was evident. As a College of Business Friends and Family Scholarship recipient, Aaron's outstanding dedication portrays the fundamental traits expected of a College of Business student. Aaron's enthusiasm for his academic pursuits and community involvement encapsulates the essence of leadership, perseverance, and inclusiveness that the scholarship embodies.

Aaron Villarreal's story is about embracing diversity and opportunities. His journey began in the small town of Lemoore, CA, near a U.S. Naval Air Station. His decision to transfer to Cal State Monterey Bay was driven by his appreciation for the exceptional sense of community. Aaron shared how growing up in Lemoore shaped his perspective and goals.

"One important thing I gained from my experience in Lemoore was not only the tight-knit community but also the number of farm workers and field workers you would see around the town. We were heavily based on agriculture, and seeing the hard-working efforts of these individuals consistently providing for their families moved me. I believe my hometown shaped me by teaching me how dedication and a hard-working mindset are important for success. Those working in the fields still find the most joy in family and community while enjoying life's small, ordinary events. With this in mind, I constantly remind myself of where I come from and who I represent––that community of farm workers and field workers who are out working for their families."

Aaron recognized the opportunities that Cal State Monterey Bay presented. It stood out as a place where he could thrive both academically and personally. He appreciates the university's commitment to serving its Hispanic student population, a demographic that resonates deeply with his own background and values.

Raised by a father who was a first-generation college graduate, Aaron draws inspiration from his family's journey. He recognizes the importance of representation and diversity in higher education, echoing his father's dedication to supporting first-generation and low-income students at the community college where he works.

Aaron was drawn to the prospect of contributing to the growth and development of a university that prioritized the success of its students. As a junior majoring in Business Administration with a concentration in accounting, he has embraced his leadership role by participating in campus leadership roles. Currently, he is deeply involved in Associated Students, where he has taken on the role of Vice President of University Affairs. He collaborates closely with various senators. Drawing from his past experiences as a student trustee and President, he recognizes the importance of advocacy and representation in fostering an inclusive campus environment. He recognizes the scholarship's profound impact in helping reduce financial burdens, especially with textbook costs and transportation. Despite the hurdles of being a transfer student, Aaron's resilience shines through as he navigates his academic and extracurricular commitments with determination. 

February 28, 2024

In the dynamic world of higher education, stories of perseverance, ambition, and success often serve as the guiding light for aspiring individuals. Sarah Walter, a College of Business Friends and Family Scholarship recipient illuminates the path to success through her unique narrative. In a recent Business Advisory Council (BAC) meeting held on February 7, 2024, at Cal State Monterey Bay, Sarah's story not only reflects her tenacity but also highlights the pivotal role resources like the College of Business Friends and Family Scholarship in empowering students like Sarah to achieve their educational aspirations. Through her achievements and commitments, she embodies the values of the College of Business community and inspires others to reach for their dreams.

Sarah Walter's story reveals her dedication and perseverance, showcasing her remarkable journey at Cal State Monterey Bay. A junior majoring in Business Administration with a dual concentration in marketing and accounting, her journey began in Sacramento, where she attended community college before starting her academic career at Cal State Monterey Bay last semester. Her commitment to school life is apparent, with activities ranging from leadership roles in her sorority to active participation in several business groups, such as the Accounting Society Business Club and Entrepreneurship Club. Holding multiple positions within Theta Alpha Sigma Sorority, including secretary, fundraising chair, and co-head of recruitment, Sarah's commitment to her sorority and other campus organizations is evident.

Despite the demands of her academic studies, Sarah remains committed to her goals, particularly to obtaining a California CPA certification and pursuing a career in auditing after graduation. Sarah exemplifies resilience and determination by balancing her academic pursuits with two jobs, one as an administrative assistant for a theater company and another as the HBO Max representative on campus. She acknowledges the crucial role that the scholarship has played in relieving financial pressures, allowing her to work fewer hours and fully embrace her college experience. Sarah inspires everyone around her to achieve their goals with unwavering passion by exemplifying leadership and ambition through her extraordinary journey. 

January 23, 2024 

Kobe Wik, a native of Redwood City, CA, is a Sustainable Hospitality Management major at CSU, Monterey Bay. He recently shared insights into his academic journey and future aspirations. Commencing his studies at CSUMB as a freshman, Kobe plans to graduate in 2026. Kobe was attracted to the unique and fast-paced environment of the world of hospitality through his experiences in restaurants and retail.

Post-graduation, Kobe aims to pursue a pilot's license and potentially build an aviation career. He's on the right track with an internship at Monterey Jet Center for the Spring 2024 semester. He advises fellow students to enjoy their academic journey as much as possible, as it goes by quickly.

January 23, 2024 

Born and raised in Monterey, Joshua Yeater transferred from Monterey Peninsula College and expects to graduate in Spring 2025. Joshua is a Business major with a concentration in Information Systems. Recognizing the excellence of the Business program at CSUMB, Joshua values the professors' friendliness and willingness to help.

Joshua has secured an internship at Del Monte Aviation for the Spring 2024 semester. He expects to gain experience for future opportunities and possibly secure a full-time job through his internship. Joshua emphasizes time management and the importance of a balanced academic and personal life. His advice includes establishing routines, having personal time, and being open to seeking help from professors or counselors, all of which fosters academic and professional success.

January 23, 2024

Lauryl Gonzalez graduated from CSU Monterey Bay in spring 2023 with her degree in Business Administration, with a concentration in Marketing and a minor in Spanish. She recently landed an exciting role at iHeartMedia as Promotions Director, overseeing five local radio stations in the Monterey area.

Based in Salinas, she covers an extensive region from Carmel to King City. Embracing the opportunity, Lauryl finds her role both exciting and rewarding, learning about the media industry, radio business, and community dynamics. Her responsibilities include managing websites, social media, proposals, events, and partner collaborations. The emphasis on community engagement aligns with her values, and she appreciates the ability to use her Spanish skills in this diverse, bilingual setting. We wish Lauryl great success in all endeavors ahead!

January 24, 2024

Originally from Salinas, Ruben Juarez Gomez, came to CSUMB's College of Business as a transfer student from Hartnell College. He graduated this past December with his degree in Business Administration, Management & International Business concentration. Opting for CSUMB due to its proximity and his keen interest in business, Ruben, an entrepreneur, aspired to maximize opportunities and grow his business. In the short term, he aims to import his alcohol brand into the U.S., with a long-term vision of achieving financial freedom by the age of 40.

Offering valuable advice, Ruben emphasizes the importance of asking questions, connecting with everyone, learning from diverse experiences, embracing failure, and seeking guidance from mentors in one's desired field. 

Ruben recently completed an internship at the Monterey Jet Center. He'll continue in his role as he prepares for a new position in April. The Monterey Jet Center commends Ruben as a valuable addition to their team! Best wishes for continued success, Ruben!

March 25, 2024

Paige Axton, born and raised in Marina, CA, attended Monterey Peninsula College for two years before transferring to Cal State Monterey Bay, where she completed her schooling and graduated in Spring 2022. She chose CSUMB due to her love for the Sustainable Hospitality Management major, which was uniquely offered at the university. Additionally, being deeply connected to the Monterey Bay area, she felt fortunate to stay local for her education, recognizing the region's abundant opportunities and ideal setting for a career in hospitality. This decision has since proven to be a wise one for her. Read more about Paige below, where she shares insights in a Q&A-style interview.

What is your current job, and what do you enjoy most? 

I am currently a Catering Sales Manager at Bernardus Lodge & Spa in Carmel Valley. The most enjoyable part of my job is working with the client to make a vision for their event a reality. This is especially true for weddings; being part of creating a magical day for the bride and groom is something truly special. People travel from around the world to visit his area, and I consider myself extremely lucky to be able to sell the beauty of my hometown for a living.

What inspired you to pursue a career in hospitality/tourism?

I grew up in the Monterey area with my dad, who worked in fine dining for most of my childhood, and I was always mesmerized watching him work. He glided from table to table with ease, offering smiles and laughs to familiar faces, and he showed empathy and compassion to others. Overall, I saw how he made each table feel special as if they were the only ones who had his attention, and that is a feeling I wanted to create for people every day. Growing up in an area so rich in hospitality made it easy to pursue my passion of connecting with people without leaving the beauty of such a unique and special place.

Can you share a memorable experience or interaction with a guest that made a lasting impact on you?

At the first wedding, I worked alone, and the bride and groom thanked me by name during their welcome toast for helping make their day everything they hoped it would be. This isn't standard practice, and I certainly wasn't expecting that level of acknowledgment; hearing how I had positively impacted their experience gave me all the confidence I needed to know I chose the right career path.

How does your role in the hospitality sector contribute to creating a positive guest experience?

I have a relationship with the client from the initial inquiry I receive to the day the event is executed, meaning I have many opportunities to create positive experiences for my clients. Working in weddings means working with people on one of the most important - and stressful - days of their lives. As challenging as those moments can be, it's important to remember that it isn't about me. It's about showing patience, empathy, and understanding. It's about reassuring them that their day will be as magical as they imagined. My job is to make what can be overwhelming seem like a walk in the park. If I can do that, then I've done my job well. 

In what ways does your establishment prioritize sustainability and responsible practices?

Bernardus Lodge & Spa is a culinary destination, and we place sustainability at the forefront of our food practices. Our executive chef, Christian Ojeda, works with local farmers and foragers to provide the freshest and most local ingredients possible. This also helps reduce carbon emissions and excess packaging used in food shipments. We have acres of gardens on the property, and we source seasonal ingredients for the restaurant, including artichokes, stone fruit, citrus, lavender, and pumpkins. In the lodge, we have eliminated single-use plastics for toiletries in guestrooms. 

What do you believe sets your establishment apart from others in the industry?

Bernardus is like no other venue in the area because of the amazing staff. I believe it takes a special kind of person to work in the hospitality industry, and Bernardus has managed to fill its staff with those special people. One of our banquet staff has worked on the property for over 20 years with no plans of stopping anytime soon, and he treats every guest interaction like it's the most important one he'll have all day. Bernardus embodies what it means to give good hospitality.

How did the Sustainable Hospitality Management program prepare you for your career in the hospitality industry?

The SHM program helped me feel confident shifting gears from the restaurant side of the industry to events. My classes in event management have helped me in the event planning process and working with staff on the day of. Above all else, the SHM program made me feel supported and guided throughout my college journey and afterwards. Whether it be resume guidance or help creating industry connections, I have always thought that I had an ear that would listen and a person who cared in this program.

March 28, 2024

Karla Corres Luna is from Oaxaca, Mexico, where she spent her early years before moving to Seaside, California. Growing up in Seaside, she attended middle and high school, eventually pursuing her higher education at Cal State Monterey Bay. Despite the location change, Karla considers Seaside her second hometown.

As a first-generation Latina, Karla began her academic journey at CSUMB as a freshman, choosing not to transfer from a community college. She decided to attend CSUMB due to encouragement from her family to stay close to home, a decision she later appreciated for the opportunities it offered. During her undergraduate years, Karla took advantage of various opportunities, including a congressional internship through the Panetta Institute for Public Policy and a study abroad program in South Africa. Active involvement in campus organizations like MEChA complemented her academic pursuits while benefiting from family support and the cost-saving measure of commuting to campus.

Karla's academic path naturally led her to Business Administration with a concentration in Management and International Business. Coming from a family of business owners, she was deeply influenced by her relatives' entrepreneurial endeavors, ranging from her grandfather's agricultural pursuits in Oaxaca to her father's shipping company bridging Mexico and the United States. This upbringing instilled in Karla a profound appreciation for the potential of business to foster international connections and opportunities.

Karla graduated in Spring 2017 from CSUMB, a milestone she achieved with invaluable experiences and insights gained throughout her academic journey. Reflecting on her time at CSUMB, Karla offers sage advice to fellow students, urging them to seize every opportunity, get involved in campus activities and organizations, volunteer, and network extensively.

In a recent development, Karla received news of being awarded the prestigious Garcia-Robles Fulbright Scholarship, a significant academic and personal accomplishment. This opportunity, which was encouraged by Fullbright Scholar and College of Business Professor of Marketing Dr. Jenny Lin, will afford her nine months in Mexico to conduct research for her dissertation. Beyond the educational realm, Karla sees this as a chance to reconnect with her Mexican heritage and explore a facet of her identity that remains unexplored. She eagerly anticipates delving deeper into her roots and understanding what it truly means to be Mexican, both in Mexico and abroad.

May 6, 2024

Nicole Velichko graduated from Cal State Monterey Bay and earned a Bachelor of Business Administration with an Accounting concentration in May 2016. Over the past eight years, she attained her Master's in Accounting from St. Mary's, worked for three years with a major CPA firm, and currently serves as a Senior Manager of Tax Technology at Driscoll's, overseeing the filing of numerous international tax returns for the company.

Nicole has actively supported the CSUMB Accounting program by participating in Accounting Networking Events, speaking at Friends of Froshman events, and promoting accounting careers alongside CSUMB Accounting faculty at Mission College and Harbor High School. The Accounting faculty expresses gratitude for her unwavering support of the CSUMB Accounting program and for her role in hiring students as interns and full-time staff at Driscoll's.