To become a recognized U.S. business college, engaged regionally and globally, for developing responsible and work-force ready business graduates.
To inspire the practice of responsible business, balancing profit, people, ethics, equity, and planet. We promote the success of our ethically and and economically diverse students by facilitating engaged learning involving real-world challenges, conducting practice-relevant research and collaborating with community and regional partners.
The College of Business aims to produce business-ready graduates skilled in responsible business management and entrepreneurship. Emphasizing the Quintuple Bottom Line (QBL)—Profit, People, Ethics, Equity, and Planet— we prioritize business value, social responsibility, ethical behavior, concern for issues of equity, and environmental stewardship. Our areas of focus encompass Agribusiness, Sustainable Hospitality Management, Business Entrepreneurship, and Social Entrepreneurship.