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Is your content a genre or subject?
Is your work about the colours you use?
Is your work concerned with the materials and techniques that you have used?
Your subject could be programmatic - outside of art, for example, a portrait of someone and concerned with their personality or a landscape of a place that is important to you and which shows your love and interest in that location.
Alternatively, your work could be concerned with the formal elements of your art.
The formal elements of painting are the properties that only exist in painting. For example:
Colour
Line
The illusion of space/ flatness
Figure/ void
To this we can add the further formal elements of each medium that you use. For example, paint can:
Stain
Drip
Splash
Pour
Layer
Be transparent/ opache
Build up
Create a textured surface
Create wet on wet effects
Leave evidence of dry on dry effects
Be smooth
Crack open and reveal other layers
Create ridges and physical surfaces
Build up into solid masses
Show brushstrokes and marks through its physical properties
All media will have their own physical effects from application and manipulation through technique.
These elements, effects and techniques can become the subject or the content of the work.
You need to show that the content of your work is drawn in some part from the research work that you have carried out in the work of the artists that you have looked at earlier in the project.
This is quite easy to do sometimes and the influence of your research is evident if you have looked closely at Cubism and tried to make a cubist still life for example.
It is also easy to do if you consider and identify and discuss (evaluate and justify) the techniques and effects that have interested you in the work of the artists that you have considered.
Said what you have looked at?
Said what techniques you have take from that work?
Evaluated how well you have used those techniques?
Said what you intend to next as a development and explained and justified that decision?
You need to show that you have considered, evaluated and analysied the technqiues and the creative possiblities they offer
You can do this in pages of your sketchbook by applying techniques in pages where you simply explore one technique at a time or in combination
This means you just produce pages of abstract images that are simply processes and techniques without the application to an image
You can annotate these and explain what you have done, why you have chosen to doit, how you have developed things in the process and why that offers an advance or advantage