GRAPHIC DESIGN

GRAPHIC DESIGN I 725

1 credit

Students are introduced to multiple core skills and concepts associated with advertising design (graphic design/visual communication). Students will be learning basic drawing skills, linear perspective, and basic color theory. Students will learn to heighten their creativity by employing the design process. Students will use and explore the elements and principles of design and, through hands-on projects, gain the knowledge to apply those concepts effectively and by doing so, acquire an understanding importance of the elements and principles to powerful two-dimensional and three dimensional design. Discussions will focus on the role design plays in society and the world economy, art and its infusion into the commercial design world, the responsibilities of the designer to his/her clients and their communities, how to discriminate between good and bad design, investigating and distinguishing between valid and invalid sources of information. Students will learn proper workplace behavior and workplace skills. Group critiques will enforce learning and provide the student a catalyst for self-reflection. Year 1 culminates with introduction to the Adobe Creative Suite. Students will have opportunities to produce work that may meet the requirements for Expectations 2, 3, 4, 5, and 8 of the Graduation Portfolio.

GRAPHIC DESIGN II 735

1 credit

Students begin designing using the Adobe Creative Suite. Skills and concepts introduced in Year 1 will be reinforced and extended. All class projects will emulate real-world design assignments. Greater stress will be placed on the design process. A closer look will be taken at color theory. Through class projects students will experience career choices by playing all roles in the workflow process that are associated with advertising design. The importance of the client will be emphasized to the students. Great creative freedom is encouraged in the completing of assigned projects. Group critiques will play a great role in student learning. The subjects being investigated during second semester for Year 2 students include photography and the correct reproduction of photographic images. Students will have opportunities to produce work that may meet the requirements for Expectations 2, 3, 4, 5, and 8 of the Graduation Portfolio.

GRAPHIC DESIGN III 745

1 credit

Students’ focus will be both a reinforcement of prior learning and a push to greater freedom. Student will be striving for professional independence and to work effectively in a team oriented working environment. Self-reflection and viewing classmates as creative sounding boards will be promoted. Creativity will be a hallmark and professionalism a prime expectation. Projects will be both instructor assigned and projects for real clients. Students are encouraged to embrace a specific skill and career choice. Students will have opportunities to produce work that may meet the requirements for Expectations 2, 3, 4, 5, and 8 of the Graduation Portfolio.

GRAPHIC DESIGN IV 755

2 credits

Students will engage in real-life design experience due to the fact that most assignments will be for real clients. Students will use previous skills they have acquired which will allow them to work independently. Students will establish schedules for work in the studio. Student will learn skills associated with billing and business. Students will work both independently and in teams. Students will communicate directly with clients. Group critique will continue to have extreme importance as a tool in student learning. Students are encouraged to participate in an internship. Students will have opportunities to produce work that may meet the requirements for Expectations 2, 3, 4, 5, and 8 of the Graduation Portfolio.