This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Marketing career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Marketing career cluster. The content includes but is not limited to market segmentation, significance of target market demographics, strategies leading to product development, the product life cycle, importance of product design and consumer demand, the marketing mix, creation of integrated marketing campaigns, leadership skills, and career development.
Marketing Essentials
The purpose of this course is to develop the competencies essential to marketing. These competencies include human relations, employability, communications, math and economic skills. The fundamentals of marketing and selling are also included. Learning activities, within and outside of the classroom, are an integral part of this program.
Sports and entertainment marketing
This course is designed to provide students with an in-depth study of Sports and Entertainment marketing in a free enterprise society and includes advertising, promotion, product development and branding, selling and marketing research. This course also includes the uses of technology and the Internet in marketing, purchasing, retail positioning strategies, and e-Commerce marketing.
Marketing Applications Honors
This course is designed to provide students with an in-depth study of marketing in a free enterprise society and provide the knowledge, skills, and attitudes required for employment in a wide variety of marketing occupations.
Prerequisite: Marketing Essentials or concurrent enrollment
Marketing Management Honors
Marketing Management provides instruction for career sustaining level employment in the industry. The content includes applied skills related to the marketing functions including employment skills reoccupations. On-the- job experiences are provided which will develop occupational competencies required for employment in the occupation chosen by the student as a career choice or provide experiences that further develop the competencies acquired by the student in an in-school job preparatory program.
Prerequisite: Marketing Essentials or concurrent enrollment, but must have completed Marketing Essentials.
Business Ownership Honors
The purpose of this course is to prepare students as entrepreneurs, present entrepreneurship as a career path that is worth consideration, provide students with the skills needed to realistically evaluate their potential as a business owner, and develop the fundamental knowledge and skills necessary to start and operate a business.
Prerequisite: Marketing Management Honors or concurrent enrollment