Pitch

1. Create Your Profile.

By creating a profile for your company on Pitch, you join a network of hundreds of other startups and investors already on the platform. 

2. Make Your Pitch.

Easily build a profile that highlights key components of your business, making it simple for investors and painless for entrepreneurs.

3. Tag Your Company.

With the ability to search for startups based on certain criteria, investors can quickly and easily find your company using tags you assign.

4. Show Off Your Team.

Manage your team and show off who is driving the bus, including your investors, mentors and advisors. 

5. Build Your Credibility.

Once you’ve created your profile, anyone can endorse your company and tell the world how you are changing it!

6. Close the Deal.

Now that you’ve created your profile, it’s only a matter of time before investors find you and let the funding comes rolling in.

1. Discovery Enablement

Pitch where you can close that unexpected, breakthrough deal that makes your dream a reality.

2. Efficiency

Think of Pitch as the opportunity to give one perfect speech to an elevator of thousands of active, vetted investors

3. Real Connections

Pitch’s virtual approach enables investors to vet companies early and quickly. Skip ahead to the second meeting.

4. Proven Guidance

The power to pitch a new business effectively is an art form, so it’s important to have a strong mentor to guide you along the way. Pitch is that mentor in the guise of a platform

Company Description

Efficiently describing your company and effectively conveying your ideas is the key to growth. 

Here’s what we have found works best:

1. 1. • We want to value the investor’s time and recognize their competence, so short and sweet is generally the best way to engage with them (1-2 Sentences MAX). No long, wordy, descriptions filled with buzzwords.

      • Your Company Description should fit the following template: <<COMPANY>> helps <<CUSTOMER TYPE>> solve <<PROBLEM>> by <<SOLUTION>>. 

      • Click here for an example of a Company Description rewrite.

Traction

It’s critical to convey your startup’s Traction in the correct context and in quantifiable detail. Traction is the evidence that you have customers who believe your product is valuable. When talking about Traction, Investors like to see trend lines, not single points in time, so use Pitch’s Traction charts feature for best results. Note: Traction is NOT: hiring new employees, self-funding the company for X time, plans in the future, raising money or how much money is closed in current round, projected revenue.

Here are some examples, depending on where your company is:

•  Pre-Product: # of customer meetings, # of design partners, # open to trial or buy, # of early access or beta sign-ups, Ad smoke test results, IP dev & growth, customer discovery learnings

• Pre-Revenue: # of pilots & trials in pipeline, # of sign-ups or downloads, # of partnerships, # of site visits, Daily Average Usage (DAU) & Monthly Average Usage (MAU), average session duration, per download spend, regulatory approval pathway

• At/Post-Revenue: Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR), Customer Acquisition Cost to Lifetime Value (CAC:LTV), # of customers + retention, customer engagement rate, freemium conversion rate, average sales or gross margins, ACV (average contract value), average contract length, expansion metrics

Other Tips

1. Add at least 3 ‘tags" to your profile. It will help investors find you easily.

2. Every company should have fundraising history submitted. This is to provide investors critical context on your company, leading to more meaningful connections.

3. Do not submit information written in first person, and please use bullet point lists when practical.