Tasty Brand Design Style Guide
Tasty Brand Design Style Guide
Embedded Files
Quick Links
Quick Links
Logo
Logo
Full Color Wordmark
Full Color Wordmark
Tasty Logo (with white outline)
Use this version whenever possible.
Tasty Logo (for white backgrounds)
Use this version when placing the Tasty logo against a white background.
BadgeÂ
Use this version as an avatar.
Logos with Copyright Marks
Logos with Copyright Marks
Tasty's logo is both a trademarked (TM) and registered trademark (R). Please consult legal to determine which version is appropriate for your use case.
(Generally, (TM) will be used most widely on digital platforms. (R) is used in specific categories — primarily consumer goods — where Tasty has been registered.)
Tasty Logos (TM)
Tasty Logos (R)
Single Color Logos
Single Color Logos
Knocked-out, single color logos are permitted for use when the composition (digital or print) requires fewer colors, or our logo will be placed alongside multiple other logos. Use the default color logos in all other situations.
Single color, Black
Single color, Black
Tasty Sub Brands
Tasty Sub Brands
Knocked-out, single color logos are permitted for use when the composition (digital or print) requires fewer colors, or our logo will be placed alongside multiple other logos. Use the default color logos in all other situations.
Bien Tasty
Einfach Tasty
Einfach Tasty
Einfach Tasty
Bien Tasty
Einfach Tasty
Einfach Tasty
Einfach Tasty
Color Palette
Color Palette
Hero Colors
Hero Colors
Hero colors serve as the core colors of Tasty's branding.Â
Tasty Blue
Hex: #54C8E8
CMYK: 58 0 6 0
RGB: 84 200 232
Tasty Yellow
Hex: #F9E932
CMYK: 5 2 91 0
RGB: 249 233 50
Strawberry Punch
Hex: #ED40A9
CMYK: 6 85 0 0
RGB: 237 64 169
Blueberry Crumble
Hex: #003087
CMYK: 100 91 17 6
RGB: 0 48 135
White
Hex: #FFFFFF
CMYK: 0 0 0 0
RGB: 255 255 255
Black
Hex: #000000
CMYK: 75 68 67 90
RGB: 0 0 0
Special Use:
Tasty Blue (Accessible)
Special Use:
Tasty Blue (Accessible)
Tasty Blue (Accessible) may be used as a background for black text in digital applications. Use Tasty Blue in all other situations.
Tasty Blue (Accessible)
Hex: #79DCF1
CMYK: 45 0 7 0
RGB: 121 220 241
Secondary
Secondary
Secondary colors should be used sparingly to accent the main palette, or when a contrasting backdrop for the hero colors is needed.
Zucchini
Hex: #0E7F54
CMYK: 87 27 82 12
RGB: 14 127 84
Lettuce
Hex: #80C455
CMYK: 54 0 89 0
RGB: 128 196 85
Guacamole
Hex: #789904
CMYK: 58 22 100 4
RGB: 120 153 4
Lime
Hex: #9EC624
CMYK: 44 3 100 0
RGB: 158 198 36
Chocolate Lava Cake
Hex: #923336
CMYK: 28 89 76 25
RGB: 146 51 54
Cherry Pie
Hex: #D50037
CMYK: 10 100 82 2
RGB: 213 0 55
Melon
Hex: #FF8D6B
CMYK: 0 56 57 0
RGB: 255 141 107
Honey Mustard
Hex: #F7C327
CMYK: 3 23 95 0
RGB: 247 195 39
Typography
Typography
Shapes
Shapes
Tasty's shape library is used to add color and whimsy to designs.
Shape Use Examples
Shape Use Examples
Patterns
Patterns
Our brand patterns consist of the following core designs, listed below.
Melt patterns
Food patterns
(seamless)
Video
Video
End Cards
End Cards
A collection of motion graphic templates are available in the BuzzFeed Post-Production Library.
16x9
16x9
1x1
1x1
4x5
4x5
9x16
9x16
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