Cocoa Butter Brand Design Style Guide

Knocked-out, single color logos are permitted for use when the composition (digital or print) requires fewer colors, or our logo will be placed alongside multiple other logos. Use the default color logos in all other situations.

Stacked Wordmark

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Download SVG

Stacked Wordmark

Download PNG

Download SVG

One-line Wordmark

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Download SVG

One-line Wordmark

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Download SVG

Social Avatars

Gold Icon
(Primary)

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Download SVG

Rust Icon
(Primary)

Download PNG

Download SVG

Olive Icon
(Primary)

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Download SVG

Sky Icon
(Primary)

Download PNG

Download SVG

Gold Icon
(Secondary)

Download PNG

Download SVG

Rust Icon
(Secondary)

Download PNG

Download SVG

Olive Icon
(Secondary)

Download PNG

Download SVG

Pink Icon
(Secondary)

Download PNG

Download SVG

Color Palette

Hero Colors

Hero colors should serve as the main colors in our branding.

Cream
#FFE8D0

Use cream instead of white when possible.

Gold
#F5B43B

Rust
#C65E29

Brown
#5B3221

Deep Brown
#180D01

Use deep brown instead of black when possible.

Secondary

Secondary colors should be used sparingly to accent the main palette, or when a contrasting backdrop for the hero colors is needed.

Pink
#D882AF

Sky
#8BC3D8

Lilac
#8782A6

Purple
#3B2A3D

Olive
#666021

Fire
#F24A0F

Color Do's and Don'ts

🚫 Don't use high contrast color combinations

✅ Do use low contrasting color combinations when creating backgrounds for a softer, subtle look

✅ Here are some suggested text & background color pairings to ensure good legibility

Typography

Our Brand Font: Dunbar Text

Cocoa Butter uses Dunbar Text as its main brand font across all media. Different weights of Dunbar Text are encouraged to create hierarchy in type treatments.

Download Dunbar Text

Secondary Font

Stadio Now Nero should be used sparingly for large headers and special applications where there are only a few words at a large scale.

Download Stadio Now Nero

Webkit Fonts

For scenarios where Dunbar Text and Stadio Now Nero are not available (such as in Google Slides), Dela Gothic One can be used as a substitute for Stadio Now Nero and Proxima Nova can be used as a substitute for Dunbar Text.

Download Dela Gothic One

Download Proxima Nova

Typography Do's and Don'ts

🚫 Don't use low contrast color combinations

✅ Do use high contrasting color combinations when designing text layouts for better legibility

✅ Do tilt accent text boxes slightly (4–6°) to give some fun character

✅ Here are some suggested text & background color pairings to ensure good legibility

Patterns

Our brand patterns consist of the following core designs, listed below.

Cloudy

Gold

Rust

Sky

Pink

Purple

Brown

Overspray

Gold

Rust

Sky

Pink

Purple

Brown

Wiggles

Gold

Rust

Lilac

Purple

Brown

Download Patterns Here

Pattern Do's and Don'ts

🚫 Don't use high contrast color combinations

✅ Do use low contrasting color combinations when creating backgrounds for a softer, subtle look

🚫 Don't use high contrast color combinations

✅ Do use low contrasting color combinations when creating backgrounds for a softer, subtle look

Download Patterns Here

Motion

Animated Patterns: Looping

Looping animated patterns are suitable for stream backgrounds, event screens, and video backdrops. All animations seamlessly loop and come in a variety of color combinations. (Examples below are cut short to reduce file size.)

Cloudy

Overspray

Wiggles

Download Animated Patterns Here

Main Channel Graphics

Use these motion graphic templates for main channel videos. (Examples below are cut short to reduce file size.)

Logo Bumper (One-line)

Logo Bumper (Stacked)

Title Card
(28 Color Options)

Section Card
(9 Color Options)

Lower Thirds
(9 Color Options)

A variety of color combinations to provide contrast against different seamless backdrops or footage

Transition
For use over warm-toned backdrops or footage

Transition
For use over cool-toned backdrops or footage

Watch More End Card

Subscribe End Card

Credits

Stock Credits

Download Main Channel Assets Here

Food Swap

Use these motion graphic templates for the Cocoa Butter Food Swap series. Assets from the main channel (such as the lower thirds) can also be used for Food Swap and other formats.