BuzzFeed Inc. Brand Design Style Guide
BuzzFeed Inc. Brand Design Style Guide
Embedded Files
Logo
Logo
Main Wordmark
Main Wordmark
The one-line BuzzFeed Inc. wordmark logo should be used whenever representation of our main brand is required.
Main Wordmark without registered trademark for small sizes
Main Wordmark without registered trademark for small sizes
At sizes smaller than 1.5" or 450 px in width, the main wordmark without the registered trademark symbol may be used.
All Brands Logo
All Brands Logo
Badges
Badges
The BuzzFeed Inc. badge may serve as a stand-in for the brand for avatars. The wordmark should remain the primary representation of BuzzFeed Inc.'s brand in logo lock-ups.
Single Color Logos
Single Color Logos
Knocked-out, single color logos in black or white are permitted for use when the composition (digital or print) requires fewer colors, or our logo will be placed alongside multiple other logos. Use the default color logos for light and dark backgrounds in all other situations.
One-Line Wordmark without registered tradmark
(for light backgrounds, at width less than 1" or 300 px)
One-Line Wordmark without registered tradmark
(for dark backgrounds, at width less than 1" or 300 px)
BZFD Variant
BZFD Variant
The BZFD variant is available for certain uses outlined below.
Yes
Merchandise
Social media graphics
Internal communcations
Referencing BZFD stock ticker
No
Social media avatars
External communications
As the main representation for BuzzFeed Inc. as a company (Please use the BuzzFeed Inc. wordmark instead)
Letterhead
Letterhead
Corporate Letterhead
Corporate Letterhead
All Brands Letterhead
All Brands Letterhead
Email Signature
Email Signature
Color Palette
Color Palette
Hero Colors
Hero Colors
Hero colors should serve as the main colors in our branding. Use BuzzFeed Red sparingly.
Black
#000000
CMYK 75, 68, 67, 90
RGB 0, 0, 0
White
#FFFFFF
CMYK 0, 0, 0, 0
RGB 255, 255, 255
BuzzFeed Red
#EE3322
CMYK 0, 94, 100, 0
RGB 238, 51, 34
Typography
Typography
Our Brand Font: Proxima Nova
Our Brand Font: Proxima Nova
BuzzFeed Inc. uses Proxima Nova as its main brand font across all media. Different weights of Proxima Nova are encouraged to create hierarchy in type treatments.
Secondary Font (non-Webkit)
Secondary Font (non-Webkit)
Proxima Nova should be the primary font for all BuzzFeed Inc.-branded applications. Secondary fonts are allowed to be used in conjunction with Proxima Nova to add contrast and hierarchy. Secondary fonts should not be overly similar to Proxima Nova, and reinforce the BuzzFeed Inc. brand philosophy. (No cursive, hand-drawn, or blackletter fonts.)
Below is a recommended supplementary font for BuzzFeed Inc. branding. Multiple weights may be used to create contrast and hierarchy.
Patterns
Patterns
BuzzFeed Inc.’s brand patterns are created from applications of our established graphic elements. They uphold the tenets of our design philosophy—boldness, movement, and past influences made new—and are versatile in both style and practical use.
Questions?
Questions?
artrequests@buzzfeed.com (internal inquiries)
charlotte.gomez@buzzfeed.com (external inquiries)
Last updated: 04/16/2024
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