BuzzFeed Studios Brand Design Style Guide
BuzzFeed Studios Brand Design Style Guide
Embedded Files
Logo
Logo
Main Logo
Main Logo
This logo should be used when:
There is enough real estate to do so
End crawl final bugs
Apparel/Swag
Intro slides in pitch decks
Alongside other company logos (if size matches)
Main logo (For use at small sizes)
Main logo (For use at small sizes)
At sizes smaller than 1" or 300 px in width, the logo for small sizes should be used.
Logotype (one-line)
Logotype (one-line)
The logotype should be used when:
As the static bug on all artwork
Billing blocks
End cards and shared logo spaces
Bottom corners of decks
Wherever real estate is limited
Logotype (stacked)
Logotype (stacked)
The logotype should be used very rarely. Acceptable uses include:
As a static bug
Where real estate is limited and this format makes the brand stand out equally to other logos it sits alongside
Color Palette
Color Palette
Black
#000000
CMYK 75, 68, 67, 90
RGB 0, 0, 0
White
#FFFFFF
CMYK 0, 0, 0, 0
RGB 255, 255, 255
Dark blue
#07061A
CMYK 82, 76, 58, 78
RGB 7, 6, 26
Dark blue
#0978AF
CMYK 87, 47, 10, 1
RGB 9, 120, 175
Typography
Typography
Our Brand Font: Proxima Nova
Our Brand Font: Proxima Nova
BuzzFeed Studios uses Proxima Nova as its main brand font across all media. Different weights of Proxima Nova are encouraged to create hierarchy in type treatments.
Key Art
Key Art
BuzzFeed Studios currently has two main key art assets.
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