The Serbian media has been constructing and supporting the Serb national psyche since 1987. Since 1960 Serb nightly news would cast messages of conspiracy theories built by nationalists out to the Serbian public. Eventually the Greater Serbia program became understood as truth and any disputes were followed with labels of citizens as enemies of Serbia (2014). Until the 1990s were there any journalists who were willing to combat the history being portrayed in Serbian news outlets as it tended to be fabricated in meeting the needs of Milosevic's political and xenophobic agenda. Even still, the foundation which had been built since 1960 has set the course for genocide denial and uncanny support for individuals like Milosevic resulting in the development of a mob mentality.

In humanization tactics were used in developing support for nationalist movements and the ethnic cleansing of Muslim people in the former Yugoslavia (2018). The idea that the Bosnian Serb army was liberating Srenbrencia:

"On July 11, 1995, a TV presenter in the Bosnian Serb headquarters in Pale announced on prime-time news that the Bosnian Serbian army, VRS, was 'liberating Srebrenica in a strong attack. This took place after the Muslim side attacked the area outside the protected zone of Srebrenica and burned down some villages around the town. Every armed man will be treated in accordance with international conventions. At this moment, the [Muslim] soldiers are giving up their arms. During the night, it is expected that even paramilitary forces around Zepa will give up fighting… Muslims, especially those who did not commit any kind of crime, have no reason to be afraid'" (2018). 

This message was relayed three times over throughout that half hour broadcast and during this no photos of Srebrenica were shown. This was a release of incorrect information and undoubtably misleading to the public of Serbia. 

Later on, Milosevic would be charged with manipulating the media after he had come into power during the 1980s (2018). Further illustrating the tactics used by Milosevic in fulfilling the ethnic cleansing of Muslims throughout Bosnia-Herzegovina.