Alliteration is a literary device that reflects repetition in two or more nearby words of initial consonant sounds. Alliteration does not refer to the repetition of consonant letters that begin words, but rather the repetition of the consonant sound at the beginning of words. For example, the phrase “kids’ coats” is alliterative; though the words begin with different consonant letters, they produce the same consonant sounds. Similarly, the phrase “phony people” is not alliterative; though both words begin with the same consonant, the initial consonant sounds are different. In addition, for alliteration to be effective, alliterative words should flow in quick succession. If there are too many non-alliterative words in between, then the literary device is not purposeful.
For example, alliterative “tongue twisters” are useful for encouraging language learners, generally children, to hear the similar sound repeated at the beginning of several words. A well known alliterative tongue twister is: Peter Piper picked a peck of pickled peppers. A peck of pickled peppers Peter Piper picked. However, though alliterative tongue twisters are associated with children, they are useful for practicing and improving pronunciation, fluency, and articulation. They are often utilized by actors, politicians, and public speakers for verbal exercises in clarity of speaking.
Alliteration is used in persuasive writing for emphasis. The repetition of the consonant sounds help connect ideas--especially when used in a speech where listeners can hear the repetition.
Here is an example of alliteration being used in a political speech:
"This generation of soldiers, sailors, airmen, Marines, and Coast Guardsmen have volunteered in the time of certain danger. They are part of the finest fighting force that the world has ever known. They have served tour after tour of duty in distant, different, and difficult places They are men and women -- white, black, and brown -- of all faiths and all stations -- all Americans, serving together to protect our people, while giving others half a world away the chance to lead a better life. In today's wars, there's not always a simple ceremony that signals our troops' success -- no surrender papers to be signed, or capital to be claimed...."
-- Barack Obama, Fort Hood Memorial Service Speech
More examples of alliteration as a rhetorical device: https://www.americanrhetoric.com/figures/alliteration.htm
People use alliterative phrases frequently in everyday conversation. These phrases can sometimes sound cliché; however, they are effective in expressing both broad and familiar meaning. Here are some examples of alliteration in everyday speech:
rocky road
big business
kissing cousins
jumping jacks
no nonsense
tough talk
quick question
money matters
picture perfect
high heaven
Alliteration is a common approach for advertising, marketing, and other elements of popular culture in that the repetition of initial letter sounds can be attention-grabbing and memorable for consumers, viewers, etc. Here are some familiar examples of alliteration in popular culture:
Coca Cola
Dunkin’ Donuts
Fantastic Four
Hip Hop
Paw Patrol
Door Dash
House Hunters
The repetition of vowel sounds is generally excluded from alliteration, and categorized instead as assonance. Assonance refers to the repetition of vowel sounds, whether at the beginning, middle, or end, of words in close proximity to each other in a line of text. Consonance, of which alliteration is considered a subcategory, is the repetition of consonant sounds in successive words. Like assonance, consonance refers to the repetition of these sounds at the beginning, middle, or end of words. However, alliteration is limited to consonant sounds repeated at the beginning of words.
Alliteration is a useful device in literary works. The repetition of initial consonant sounds can have a pleasing effect for readers and listeners. In addition, it calls attention to the rhetorical and artistic impact of the words in that alliteration signifies that the alliterative words are linked purposefully and thematically. This allows writers to turn the focus of their audience on the subject presented.
Here is one example of alliteration in literature:
Example 1: The Raven (Edgar Allan Poe)
Once upon a midnight dreary, while I pondered, weak and weary,
Over many a quaint and curious volume of forgotten lore—
While I nodded, nearly napping, suddenly there came a tapping,
As of some one gently rapping, rapping at my chamber door.
“’Tis some visitor,” I muttered, “tapping at my chamber door—
Only this and nothing more.”
Ah, distinctly I remember it was in the bleak December;
And each separate dying ember wrought its ghost upon the floor.
Eagerly I wished the morrow;—vainly I had sought to borrow
From my books surcease of sorrow—sorrow for the lost Lenore—
For the rare and radiant maiden whom the angels name Lenore—
Nameless here for evermore.
And the silken, sad, uncertain rustling of each purple curtain
Thrilled me—filled me with fantastic terrors never felt before;
So that now, to still the beating of my heart, I stood repeating
“’Tis some visitor entreating entrance at my chamber door—
Some late visitor entreating entrance at my chamber door;—
This it is and nothing more.”
In this first stanza of his well known poem, Poe utilizes alliteration to build a poetic mood. The poet begins his descriptive alliteration with “weak and weary” as well as “nodded, nearly napping” to establish a dreamlike atmosphere. The repetition of these sounds enhances their poetic effect, emphasizing the disillusioned and heartbroken subject of the poem and the thematic intention of the poet. As a result, the sudden “tapping” at the door is both a surprise to the poet and reader.
Poe’s use of alliteration in the first few stanzas continues throughout the entire poem. The presence of this literary device within the poetic lines reinforces the raven’s repetitious answer to the poet, “nevermore,” and underscores the escalating mood of fear, desperation, and frustration felt by the poet.
She Sells Seashells, also known as Sally Sells Seashells is an old tongue twister made popular by Terry Sullivan in 1909. The phrase was a popular tongue twister even before that, “She Sells Seashells” appearing in the 1 December 1871 edition of “The Family Herald; a Domestic Magazine of Useful Information and Amusement”.
It is often claimed that Terry Sullivan was inspired by renowned paleontologist and fossil collector, Mary Anning but there is no evidence to support this hypothesis.
She sells seashells by the seashore,
The shells she sells are seashells, I’m sure.
So if she sells seashells on the seashore,
Then I’m sure she sells seashore shells.
Various modern versions exist that are based on this song, often “she” is replaced by “Sally”. One popular modern tongue twister can be found below:
Sally sells seashells by the seashore.
She sells seashells on the seashell shore.
The seashells she sells are seashore shells,
Of that I’m sure.
She sells seashells by the seashore.
She hopes she will sell all her seashells soon.
If neither he sells seashells
Nor she sells seashells,
Who shall sell seashells?
Shall seashells be sold?