Many conventional products pose a health risk to us and the environment. From household cleaners and cosmetics to furniture and buildings, toxins such as carcinogens and endocrine disruptors are alarmingly commonplace. This is a failure of product design and government regulation. While consumer demand for products sourced from non-toxic materials is on the rise, we will need appropriate legislation to promote safety and accessibility for everyone.
Under globalization, the path between consumer and product is becoming more and more distant. As a result, corporate responsibility for ethics and the environment is on the decline. Products are created for universal appeal to the masses and landfill disposability rather than recycling. Cradle-to-cradle design is a concept that reimagines products to be designed with the intention of creating new products, of the same quality, at the end of their lifecycle. Materials are split up into biological and technical components, so that they can either return to the Earth or be remade into another product.
Released in 2019, this film is based on the true story of an ongoing lawsuit against the chemical manufacturing corporation, DuPont. After knowingly contaminating the drinking water in a small town in West Virginia, an attorney dives deeper into the class of chemicals that causes disease and is still found in products on the market today.
The Eames Institute hired Sage to write an article on cradle-to-cradle design; check it out!