Kellerisms

Every industry has its own language, and at Keller Williams, we have a language all our own. We affectionately refer to our modified words and acronyms as “Kellerisms.” Below is a list of Kellerisms, along with their definition.

4-1-1

The 4-1-1 is a productivity tool that drives your goal setting from the desired end results to the present. 4-1-1 stands for four weeks, one month, and one year; but you must first set the yearly goals and then detail monthly and weekly goals. It is not a to-do list; it’s a must-do list.

8 x 8

Otherwise known as an “eight-by-eight”, it is a lead generation schedule consisting of eight touches over eight weeks. A high-impact, high-saturation technique that is designed to put you in the number-one position in the minds of everyone in your Met database within an eight-week period.

Above the Line

Above the Line Expenses are also known as Approved Expenses. They are deducted from the Market Center income before Profit Share is calculated.

ALC

Associate Leadership Council. A group of individuals drawn from the top 20 percent of each Market Center’s producers. Together, they assist in leading the Market Center through the areas of profitability, productivity, culture, and growth.

Allied Resources

People in a position to help each other reach their goals. These are individuals you have met that you expect either to do business with or to receive leads from every year.

ASC

Agent Services Coordinator– Is seen as the “go to” person to all agents at the Market Center. They assist the Team Leader with the intake and exit of agents in addition to onboarding and orientation for all new and experienced agents.

Associate

An agent who joins Keller Williams Realty is referred to as an associate because they are treated like a stakeholder in an interdependent business model.

Below the Line

Below the line expenses are expenses that are taken out of owner profit after Profit Share is calculated.

BKCO

Each Keller Williams office is independently owned and operated, and the owner/ operator of our office is Ben Kinney, with our parent company being Ben Kinney Companies.

BOLD

Business Objective: A Life by Design. A Keller Williams / MAPS Coaching course consisting of seven days spread over seven weeks. The course is designed to accelerate each attendee’s professional and personal development.

Capper

An individual who produces sufficient GCI and contributes enough Company Dollar to the Market Center to satisfy their annual commission cap requirement. After capping, the individual keeps all (100%) commission income until their anniversary date.

Command

The technology platform developed and owned by Keller Williams in partnership with its associates offering an integrated suite of tools from which agents can run their entire business with one login.

Company Dollar

The dollars a Market Center gets to keep after all of the agents are paid their commissions. The Market Center uses these funds to pay bills and make a profit.

Core Group

The influential group of people at a Market Center who are recruited for their ability to recruit other sales associates and thereby increase Market Center profitability.

CV

Career Visioning. Career Visioning is a three-part class teaching you how to hire the best talent possible in your business. During the CV classes, you learn the proven systems to ensure that the best and the brightest – the talent most likely to succeed in the role – join your team and take your business to the next level.

DISC

A written personality profiling system that assesses Aggression/Response to Challenge, Influence/Persuasion, Activities/Responsibilities, and Rule/ Regulation. The system then describes an individual’s personality in terms of D: Dominant/Driver, I: Influencing/Inspiring, S: Stable/Steady and C: Compliant/Correct.

Family Reunion

Keller Williams’ annual national convention held every February.

Fill the Bucket

During Team Meetings you might recognize an individual who has helped you by going above and beyond their job description - you might “fill their bucket.”

GCI

Gross Commission Income. The total amount of commission dollars the Market Center receives from a transaction before an associate’s split is taken into account.

GPS

Also known as a 1-3-5. GPS stands for 1 Goal supported by 3 Priorities and each priority has 5 Strategies supporting it.

Growth Share

Residual income paid to Keller Williams Associates who help to grow the company outside of the US and Canada.

Ignite

This 4-week real estate course is designed to propel agents immediately into productivity and get them to 16 transactions. It’s focus is on the fundamental success habits adopted by the industry’s most productive agents.

KPA

Keller Personality Assessment – The KPA is a comprehensive personality tool that brings a complete understanding of an individual encompassing not only how a person behaves, but how they THINK.

MAPS

Stands for Mega Achievement Productivity Systems and is Keller Williams’ road map to success for its agents. MAPS Coaching is composed of various elements such as 1 on 1, breakthrough group, individual, team, and transformational coaching that enables those ready to take their career to the top level succeed.

Market Center

Keller Williams Realty believes that success in real estate occurs out in the marketplace, not in the office. It is the Keller Williams philosophy that everything we do, even down to the name we give our sales offices, should reflect our philosophy. Hence, Keller Williams has “Market Centers”… not offices.

MCA

Market Center Administrator. The MCA is responsible for implementing and maintaining all operating systems in a KW Market Center.

Mega Agent Camp

Keller Williams annual training and technology user conference, to agents across the real estate industry. This event features top producing agent and leader panel discussions focused on best practices to grow a business along with masterminds and breakout sessions for agents to learn, grow, and network with some of the industry’s best and most productive agents.

MREA

The Millionaire Real Estate Agent. This national bestseller coauthored by Gary Keller shows you, step-by-step, how to build a real estate business that will earn and net a million in annual income.

MVVBP

Our Mission, Vision, Values, Beliefs, and Perspectives.

OP

Operating Principal. The OP is responsible for the success of the business venture. They are also responsible for casting vision, bringing capital, creating opportunities, leadership, and accountability.

Paid On Volume

The sales volume that is produced by an associate before they have reached their Market Center Company Dollar cap.

PC

Productivity Coach. A recognized leader in the Market Center, the Productivity Coach works collaboratively as part of the Market Center’s leadership team and is in charge of career development for any agent who is new to real estate or has not reached capping status.

Profit Share

Residual income paid to Keller Williams associates as a “thank you” from the owners to those who help grow the company in the United States and Canada.

RD

Regional Director. The regional representative who administers KW in a geographic area. RD’s award franchises to prospective owners and see that the KW model is followed in their Region.

RED DAY

Renew/Energize/Donate. The second Thursday in May, each year, when every single Keller Williams Market Center closes down for the day and all of the associates give back to the community.

The Model

The process set forth by KWRI that describes the guidelines to be followed for the successful launch and profitable operation of a Market Center.

TL

Team Leader. The person at a Market Center who is responsible for attracting/hiring sales associates. The TL also trains and consults the associates in their performance.

Transmittal

The monthly process through which the Market Center closes their books and sends their information to KWRI. This takes place the first 2-3 days of the month.

WI4C2TES

Pronounced “Why Four Seas Two Tees”. Our beliefs are how we grow our relationships among ourselves and our clients and peers.

W - Win-Win: or no deal

I - Integrity: do the right thing

C - Customers: always come first

C - Commitment: in all things

C - Communication: seek first to understand

C - Creativity: ideas before results

T - Teamwork: together, everyone achieves more

T - Trust: begins with honesty

E - Equity: opportunities for all

S - Success: results through people