In 2023, Ciara Marasigan Serumgard moved her family from the US to the Philippines to finish her father Horacio "Zaldy" Marasigan, Jr.’s project. This legacy was three generations in the making. It was initially intended to be an academic journal but she knew that this controversial but almost forgotten chapter in San Juan's environmental history must be made for wider readership. It was a story Ciara had heard all her life growing up, about their beloved hometown, San Juan, Batangas. Together with her sister-in-law Farrah Rodriguez, also a Batangueña, they founded Baraco Book Publishing House (also known as Barako Publishing), to produce and publish this story from 1977 so that an almost forgotten piece of history can outlive them for present and future generations to learn from. 

The Batangueñas named their company Barako Publishing because, as Serumgard put it, “We Batangueños young and old, and from all walks of life, drink the same barako.” The logo symbolizes Batangueño heritage and was inspired by the original hand-drawn logo of the Concerned Citizens of San Juan in 1977. Barako beans fill the scales to illustrate how barako is a great equalizer in Batangas. Serumgard and Rodriguez locked down ironclad research to complete the Marasigan family archive with the help of three historians Vincent Bernabe, Maria Karina Garilao, and Katherine G. Lacson, along with a powerhouse of contributors Felipe Horacio “Zig” Marasigan III, Juan Miguel F. Marasigan, and Bladimer Usi+, to bring to life this book, Barako 77: The Story of Environmental Activism in San Juan, Batangas. It chronicles how the people of San Juan voted against a copper smelter facility that was already set by the national government to be built in their town and, ultimately, how they demonstrated the Barako values of Pagiging Mausisa/Masusing Pagsusuri, Malasakit sa Kapwa, and Lakas ng Loob, that allowed them to self-determine, backed by science, to bravely and peacefully protect their own. Rodriguez notes that “beyond the beans, we’re now talking about barako as an identifier; it has always been associated with Batangueños and would typically refer to the macho male; but with a women-led Barako Publishing and the community values embodied by San Juaneños in 1977, we hope to redefine what it means to be barako.”