Social Media Policy

Mission:

Our mission as a Department is (INSERT MISSION).

(SAMPLE) Purpose

• Use social media as an integral part of the overall communications strategy.

• Leverage existing social media platforms while also maintaining a clear vision for next-gen communication tools accepted by target audiences.

• Use narratives to reflect both the department’s and ACC’s core values – and engage our audiences in new and interesting ways.

• Support students, faculty and staff by providing an open forum for discourse.

• Support interest in our majors, with the intent of increasing graduation rates and core curriculum placements.

• Promote communication theories, concepts, and principles in everyday life contexts (e.g. work, personal, and social).

(SAMPLE) Goals and Objectives

• Increase awareness and interest in our program and its tangible benefits to the workforce (employees and employers)

• Deliver key messages to diverse audiences via multiple platforms.

• Enhance and protect the department’s reputation by promoting appropriate content and actively maintaining social media pages.

• Use a variety of social-media platforms that reach various audiences to provide users with a sense of community.

• Ensure consistency in style and approaches to social media, while recognizing the necessity to tailor tone and platforms to various demographics.

• Serve as subject matter experts during industry-focused discussions on communication skills. Stay on top of social media trends and new technologies.

(SAMPLE) Management & Administration

• All social media pages, content calendars, and posts for our department will be managed by the following individuals: Department Chair, Social Media Committee Chair, Department Administrative Assistant, and any other individuals deemed necessary on an as-needed basis.

• The department shall maintain the following platforms: (INSERT PLATFORMS) Other platforms may be added after a recommendation by the Social Media Committee and a vote by the Voting Faculty committee.

• An ongoing Content Calendar will be created and distributed to the faculty members. This will highlight important dates, as well as other special events/deadlines going on at ACC and in the department.

(SAMPLE) Guidelines for Creating and Submitting Content

• Social media should be social! As you think about posting on social media, plan content that asks and encourages your audience to engage in a dialogue, not just absorb information.

• Strive for accuracy. Review content for grammatical and spelling errors; be sure you are using ACC and department links and hashtags correctly.

  • Official department hashtag: TBD

  • ACC Hashtags: #accdistrict; #iamacc; #riverbats; #ACCHighland or other campus; #ACCGrad201X (commencement); #ACCgrads

• Avoid personal attacks, online fights, and hostile personalities. Let someone know if you witness abuse of our department social media pages/accounts. Trolling is a frequent occurrence on social media pages. If a blogger or any other online influencer posts a negative statement against the department, do not escalate the conversation to a heated, personal argument. Please let one of the platform administrators know, and we will remove the comment and mediate the discussion.

• Submit content in a timely fashion. The Social Media Committee welcomes any and all content related to our major, students, faculty, events, etc. In order to have your content posted, please submit your content at least two days prior to your desired posting date. We may be able to post content immediately; please do not take it for granted that someone has the free time available to do this though.