MODULE 6 - THE MATHEMATICS OF FINANCE
Investors do not decide between stocks and bonds but decide on the proportion of the two in their portfolio. As stocks and bonds come with their own pros and cons, an investor will decide on the proportion according to the desired goals and risk tolerance.
Once decided, the investor then decides on which vehicle to use to implement such asset allocation choices. The investment vehicle can be mutual funds, exchange-traded funds, or individual securities.
There is no single investment channel that is best for any investor. Investments are usually based on four criteria, namely age, income generation, length of time until the money is required, and risk tolerance.