A joint venture with a local company would allow Cookout to utilize the partner's existing distribution channels, operational expertise, and knowledge of the local business environment. By leveraging the strengths of the local partner, Cookout can adapt its menu to local tastes and preferences. Moreover, joint ventures allow Cookout to share the risks and costs of international expansion with its local partners. The joint venture strategy has been successful for several major fast-food chains in the United States, such as McDonald's and Starbucks. Almost 60% of Burger King's system sales now originate in international markets, so expanding internationally is crucial for growth. The website on the left goes into more detail about how popular these fast-food chains are in other countries. Whether it be through a joint venture or franchising, fast-food companies from America continue to grow in popularity despite major world events and dangers.