https://he.wikipedia.org/wiki/%D7%A4%D7%90%D7%AA%D7%95%D7%A1
https://he.wikipedia.org/wiki/%D7%90%D7%AA%D7%95%D7%A1#%D7%A8%D7%98%D7%95%D7%A8%D7%99%D7%A7%D7%94
https://en.wikipedia.org/wiki/Ethos
https://en.wikipedia.org/wiki/Logos
https://en.wikipedia.org/wiki/Pathos