Commercial Jingle

Project #5: Writing a Commercial Jingle

Essential Outcomes: Students will …

Create an original “Jingle” for a given product (15-30 seconds)
Record & Map out Original Musical Ideas
Create Original Lyrics
Record Vocal Audio
Utilize editing skills by extending & trimming loops
Mix/Balance Tracks
Use Critical Listening skills to adjust & balance each track
Give & Receive Critique

DIRECTIONS:

Start a New Project & title it 'Commercial Jingle'.

File > New > Software Instrument > Create

Spend time brainstorming about your Product & decide which main themes & facts best depict your product. You may use this WORKSHEET to help.

- What Musical Elements/Sounds/Instruments could you use?
- What are some Words that describe what is good about your product?
- Think of Rhyming words that could be used in lyrics.
- Brainstorm some possible Lyrics.

Create your own project with at least 4 different tracks, including any loops and/or tracks recorded by you.
Record yourself, or someone else to speak about your product. This could be short or long!
Use Plug-ins on individual tracks to help shape the overall sound & mood (Reverb, Echo, Compression, Arpeggiator, Chord Trigger, Panning) to highlight the feel of your Commercial.
Adjust volume levels of each track using Automation (A).
SAVE your Project.

TIMELINE: 5-7 Class Meetings

SUBMISSION

In the main window of Logic, scroll all the way to the right & drag the small grey arrow in the top-right over to where your song ends.

Take a screenshot of your project (shift ⌘3).
Bounce (⌘B) the entire project to audio/m4a.
Add the m4a audio file to your Elec Music Folder in your Drive.
Click the Share Button > change the View settings to Allow Anyone > Copy URL link.

Go to your Google Site >

Pages > Projects > Duplicate the page of your last project (click on the 3 dots)
Rename Page to "Commercial Jingle"
Select Embed & paste the URL Link (⌘V)
Click on Images & Upload the screenshot.

Class Share/Reflection

We'll engage in Peer Assessment/Self-Reflection using the following questions as guidelines:

What works well in the Jingle?
Does the music help set a tone for the product?
What patterns or beat instruments worked really well? WHY?
Is the Jingle "catchy"?

National Music Technology Standards
CA #1: Generate musical ideas for various purposes and contexts.• Enduring Understanding: The creative ideas, concepts, and feelings that influence musicians’ work emerge from a variety of sources. • Essential Question: How do musicians generate creative ideas?
CA#2: Select and develop musical ideas for defined purposes and contexts• Enduring Understanding: Musicians’ creative choices are influenced by their expertise, context, and expressive intent. • Essential Question: How do musicians make creative decisions?
CA#9: Support evaluations of musical works and performances based on analysis, interpretation, and established criteria.• Enduring Understanding: The personal evaluation of musical works and performances is informed by analysis, interpretation, and established criteria. • Essential Question: How do we judge the quality of musical work(s) and performance(s)?

Page updated

Report abuse