Grand Opening Flyer

Assignment: 10 (20 points)


Create 4 different grand opening flyers utilizing a different program for each one. Make sure to include:


Who: Logo and Slogan

What: Title

Where : Location

When: Date

Why: Inviting Phrase

1) A clear, concise goal or purpose

What's your purpose in designing a flyer? Try focusing on one aspect you want to promote whether it's to sell a certain product, invite customers to an event, or use a service.

Don't you think a savvy shopper would just wait for the new and improved product that is yet to come? That is why it's best for you to create flyers with one goal in mind. The reader will hone in on the most important message at that moment. The exception to the rule: Only put two things on a flyer at once if they are related to the same goal.

2) A Popping Headline

Now that you have established your purpose for the flyer, you will need to create a popping headline. Why? Because it's what will most likely be the first thing read on your flyer, so make it interesting.

3) An Overall Motivating Message

This is your call to action line. A call to action is a message that makes the reader want to act; otherwise, the flyer will be useless to the reader. Call to action words like buy now, call today, contact us, come in, and enter to win, lets the reader know how to act on what they read.

4) Graphics or Pictures

Design a flyer with vivid images relative to the concept of the flyer and ones that are eye catching. Your logo is an important visual to place on the flyer as well.

5) Your Contact Information

DO NOT forget to add this to your flyer. How else will anyone contact you if they don't have a phone number or address? You may also want to consider adding info like your name, website, e-mail address, Facebook business page, or Twitter profile.

Your flyer will be effective only if all these elements are clearly thought out and used together well. It is important that you also consider the pages on graphic design basics and color basics when you design a flyer or any other print material.

Now that you've made a flyer, how can you test whether or not yours is effective?

Well, there are two ways.

First, you can ask yourself these four questions BEFORE turning in.

  • Does your flyer provide the essentials: Who, What, When, Where, Why and How?

  • At a quick glance, can readers understand your flyer's message?

  • Have you avoided unnecessary clutter involving words, graphics, and other design elements?

  • Is your message in as fewest words as possible so that it is clear, concise, and to the point?

In conclusion, you have learned what elements go into a design and why. So now where do you go from there? Because design is not an exact science or recipe but rather a skill, it may take some trial and error to design a flyer that works for your business.