Coupons

Assignment: 11 (20 Points)


Create 4 different coupons utilizing a different program for each.


Not only do you need to have a marketing goal in place and the right platform to distribute your coupon ad to your target audience, but your coupon itself also involves some key components. For example, it needs to be eye-catching to draw people in, and it needs a clear message, with an enticing offer that is easy to acquire. Additionally, consider factors such as timing, scarcity, and exclusivity when designing your coupon advertising campaign.

Here are a few things to consider when designing a coupon ad for success:

  • Eye-catching design: Coupons depend on people seeing them, and in a noisy world flooded with adverts and stimuli coming from every direction, you need to create an eye-catching and visually appealing coupon. I

  • Clear message: On top of looking good, it also needs to sound good. It’s key to have one clear marketing message. In short, people need to be able to quickly understand what your coupon is offering at a glance.

  • Call to action: OK, you’ve reeled your audience in and now it’s time to seal the deal. Include a call to action (CTA) to get people to take the next step, be that a live link to the product you’re promoting for a digital coupon, or a coupon code, or directions to show the ad to a cashier the next time they visit your business.

  • Timing: Running relevant holiday promotions is a good business move, just like what Payless did with their Easter coupon. People love a good holiday sale, no matter when it is. Keep an eye on upcoming events and create a coupon code to send out during those celebrations. Take advantage of the opportunities to run holiday promotions that your customers will look forward to year after year.

  • Scarcity: In order to incite action, coupons are meant to be a short-term offer, otherwise they would just be a pricing strategy, not a form of advertising. There are two main ways to implement scarcity: either by offering the coupon for a limited time, or offering a certain number of coupons.

  • Exclusivity: In addition to scarcity, exclusivity is another common component in coupon advertising. For example, a business may offer special coupons to its followers or loyalty program members in order to incentivize more followers or members.