Business Problem 1-Research Practices

Today, we will begin Biz 1 by discussing appropriate ways to research

1. Short lesson on identifying credible sources. Watch this video.
2. Podcast on the importance of market research: Listen here.
3. Example of compiled research from previous student.
4. Read this article: 10 Consumer Behavior Studies on Persuasion and Conversion.
5. Research document you will use to compile your individual research.

Homework for next block: Write a 500 word (max) blog post in which you respond to the prompt below. We will use this rubric to grade your blog post.

Setting up your SAS Blogger profile

AT Entrepreneurship Blog Requirements

Prompt

The article explains how understanding psychology can influence our decisions and can be used by businesses to persuade consumers. Each of the 10 chapters has a lesson or "bottom line" that businesses can use. Choose two of the 10 chapters that you read. State the main idea/lesson of each chapter in your own words. Then explain how each of the two ideas applies to Business Problem 1. Be sure to link to the article above in your post and use something you've learned from Steve Blank's videos (site in your text w/ link to video). You can cite your sources by linking to them. In addition, please link to at least two different sources (one for each idea). Short lesson on identifying credible sources. Watch this video. ****Make sure to include a link to your post on your SAS Lean Launchpad page.