Business Problem 1

Meet with the business owner/CEO of the company, who presents the selected problem, usually with an in-depth debriefing so the students can fully understand the challenge and need for solutions. Make sure to take detailed notes!!! You will want to be particularly aware of any vocabulary or content that you do not understand.

Business Problem 1:

1. Create BMC2. VPC3. Customer Archetype4. Size the Market5. "Customer" Interviews6. Research (you decide)7. Gather Evidence from 5 & 6 to support your hypotheses AND other suggestions.8. Formulate Evidence-Based Solutions9. Steps for Implementation10. Create Presentation