Business Problem 1-Group Work
Your groups will have the full period to work. Compile a list of items that need to be researched, divide the work, solidify your hypotheses, and get started. Some things you should think about today may include: Market Size, scheduling interviews, scripting interviews, researching market/solutions, etc.
Resources:
Group Management Tool: Todoist
Malcolm Gladwell TED Talk---Choice, happiness and spaghetti sauce
Sizing the Market (TAM/SAM/SOM)
Sizing the Market Video
Empathy Mapping--used in conjunction with your Customer Archetype
Taking a deeper look at the Value Proposition
An example of a final presentation: link