Business Problem 1-Group Work

Your groups will have the full period to work. Compile a list of items that need to be researched, divide the work, solidify your hypotheses, and get started. Some things you should think about today may include: Market Size, scheduling interviews, scripting interviews, researching market/solutions, etc.

Resources:

Group Management Tool: Todoist

Malcolm Gladwell TED Talk---Choice, happiness and spaghetti sauce

Sizing the Market (TAM/SAM/SOM)

Sizing the Market Video

Empathy Mapping--used in conjunction with your Customer Archetype

Taking a deeper look at the Value Proposition

An example of a final presentation: link