The following is a list of persuasive techniques.
For your commercial, you must include at least 2 of these techniques.
1) EMOTIONAL APPEAL: i.e. fear
2) GLITTERING GENERALITIES: seeks to make us approve and accept an idea without examining the evidence
3) TESTIMONIALS: famous people or figures endorsing the viewpoint
4) BANDWAGON: “everyone else is doing it, and so should you!”
5) PLAIN-FOLKS: trying to convince their audience that they, and their ideas, are “of the people.”
6) SCIENTIFIC APPROACH: using scientific jargon (i.e. statistics,etc) to convince your audience.
7) SNOB APPEAL: giving the impression that people of wealth and prestige agree.
8) CARD-STACKING: only presenting one side of the issue/situation