Candy/Gum

The sweet tooth is real.

The candy/gum market is 'saturated'.  This means that there are already many companies producing sweets and there are really very few opportunities.

Here's what I'd like you to do:

Design the packaging of a new brand/flavor of gum or candy.

On the back, please write your name.

While you are designing, think about:

• • Who are your customers going to be?

  • Will you be selling individual pieces, packs, or multi-packs?

  • How will your customers be purchasing your product?

  • How much will you charge?

  • What makes people want to buy yours?

  • What differentiates yours from others?

It does not have to be perfect!  For this first innovation, just be willing to get your ideas out.