Reading Images

Images are powerful communication tools and are a kind of text worth studying alongside literature. As such, we will explore both elements of art and principles of design used to create effective visual compositions for a variety of purposes (from marketing products to self-expression), situations, and audiences. For a good laugh, check out these examples of poor design.

All images have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used. Pay close attention to the effects and feelings that certain applications of the various elements and principles create to guide your own analysis of images.

An image can be analysed by:

1. Identifying how various elements of art have been used (explored on this page), as well as through identifying how principles of design have been used (broken down into subpages that follow), and
2. Interpreting the effect that the particular use of the element of art or principle of design has on the viewer's feelings, perceptions, and understanding of the message the image conveys.

After you've read about each of the elements and principles, you will be ready to analyse shots from Big Fish.

Elements of Art

Principles of Design

• Balance
• Proportion
• Movement
• Contrast
• Emphasis