The Pitch/Proposal
DUE IN OCTOBER
The elevator pitch proposal
What is an elevator pitch? “A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds” (Investopedia).
You will be meeting with your mentor teacher 1:1 to pitch your idea for your project. They will then decide the viability of your project, and either give you the go-ahead, or make suggestions to improve.
Use the steps in How to Design a Project and the Project Development Planning Tool
Elevator Pitch Guidelines
Include the objective of your project
Who is the intended audience? Who is it directed to? Is it meant to help someone?
What are the steps to achieve it?
If you are working with someone else, what will you do and what (briefly) will the other person do? (Each group member makes his/her own pitch).
Make it awesome, compelling, fun, and interesting.
Essential Elements of a Great Elevator Pitch
Tell a Story. Use words that create a visual image in your listener's mind. This will make your message memorable. A good story is essentially this: someone with a problem either finds a solution or faces tragedy. Either type of story can be used to illuminate what you do.
Write your pitch for your target audience. A great elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a unique pitch for each.
Write down your goals. A great elevator pitch is designed with a specific outcome in mind. What is your desired outcome? You may have different pitches depending on different objectives. For instance do you want to: make a sale, gain a prospect, enlist support for an idea, or earn a referral.
Write a Hook. This is the element that literally snags your listener's interest and makes them want to know more. This is the phrase or words that strike a chord in your listener.
Let it sit. Come back to what you've written with fresh eyes and ears the next day or later on in the same day.
Dress Rehearsal. Run it by as many people as you can get to listen to you. Get feedback from colleagues, clients you trust, friends and family.