Influencers: The wave of the future, today

Tyler Tysdal has always been keen on studying anything and everything that goes into a good investment and makes a business successful. He shares what he knows to everyone through his series of blogs.

For this blog, Tyler Tysdal takes a closer look at a curious trend that’s been around for a few years now and seems not to be losing steam, even after countless controversies. This of course is the influencer business.

Highly dependent on marketing, influencers have been a hot topic of discussion in business circles since they provide a new and by all accounts, potentially potent, marketing strategy.

The term influencer refers to a person on social media who is followed by a substantial amount of social media account users who uses their exposure to market everything from products to events to even themselves. And with social media more popular than ever, influencers have the perfect platform for marketing.

Some influencers on YouTube have been known to have followers that number in the tens of millions. They also have been known to land endorsement deals that rival that of TV stars. But what makes them so effective as marketers?

Tyler Tysdal notes that most influencers by themselves aren’t as marketable as anyone else. There are a lot of people who just as beautiful or ripped. However, it’s a conflux of factors that range from social media tools to the modern culture of people being unable to let go of their electronic devices, that drives up the interest and demand.

Prior to Platte Management and TitleCard Capital, in 2010, Tyler Tysdal co-founded CCFO, a multi-family office that manages over $700 million in assets. In early 2015, Mr. Tysdal sold his interest in CCFO. From 2007 to 2010, Mr. Tysdal was the Managing Director of a single-family office with over $1 billion under management. For similar reads, visit this blog.