How do online video and content creators make money?
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In the last few years, many people proved that they could earn a living while traveling the globe as digital nomads. That it was possible for some folks to pay their bills by playing video games all day. Others meanwhile would subscribe to streaming services and watch movies, shows, and other original content than turn on their TV sets.
This is the world of content creators and streamers. Tyler Tysdal describes it as alternative media as opposed to the traditional platform. But even if many people now consider themselves as content creators, how they make money remains a mystery. Here are some ways how content creators and streamers earn their income.
Services: While this might not be apparent for streaming websites like Twitch, content creators often offer products and services off camera. Influencers can get paid by collaborating with brands. certain. Other vloggers meanwhile offer online influencer and photography courses, travel guides, or videography editing courses.
Donations: On streaming services such as Twitch, streamers can get revenue from paid subscribers and viewer donations. Likewise, other content creators get money from crowdsourcing websites such as Patreon and GoFundMe. While not as reliable as other modes of funding, donations will always be a welcome source of income, according to Tyler Tysdal.
Channel revenue: Streaming platforms such as Twitch and YouTube reward content creators who have worked hard to amass thousands or even millions of subscribers, as well as page views for their videos. Tyler Tysdal notes that these websites pay content creators who follow their content rules and pay them monthly according to their subscriber number, and the views of their videos.
Sponsorships: Certain brands can reach out to relevant influencers and sponsor their videos. This is very apparent as YouTubers often attribute sponsors at the beginning or the end of videos. Brands could either pay influencers in cash or kind.
Tyler Tysdal was the the Managing Partner of Platte Management, a single-family office with active investment strategies in private equity and real estate. For more reads like this, visit this page.