The Slippery Slope

1. Countdown slider

Cardboard stand depicting Sunny on Mount Fraught. Has a cardboard arrow that moves along a track to count down the days until September 23. Sent to booksellers to use as in-store advertising during the month prior to release day.

2. The Baudelaire-Free Book

False dust jacket. One side has a parody of The Slippery Slope cover artwork, with annotations and fake endorsements claiming that this is not a book by Lemony Snicket and is not about the Baudelaires. The other side has a hidden Olaf poster.

3. Green 3” button / pin

“Stop Snicket! The Slippery Slope 9-23-2003”. Distributed to bookstore customers on release day.

4. Brown 1” button / pin

“Please don’t ask me about Lemony Snicket”. Distributed to bookstore customers on release day.

5. Yellow 1” button / pin

“Stop Snicket!”. Distributed to bookstore customers on release day.

6. Grey 1” button / pin

With the Baudelaire orphans illustration from the books' endpapers. Distributed to bookstore customers on release day.

7. Olive 1” button / pin

With the Count Olaf illustration from the books' endpapers. Distributed to bookstore customers on release day.

8. Red 1” button / pin

With the Lemony Snicket seal from the books' back covers. Distributed to bookstore customers on release day.

9. Window decal

“A Series of Unfortunate Events Book the Tenth: The Slippery Slope. Stop Lemony Snicket! After 9-23-2003 It Will Be Too Late!”. Sent to booksellers to use as in-store advertising during the month prior to release day.

10. Unfortunate Event Kit

The items listed above were sent to booksellers as part of an Unfortunate Event Kit for The Slippery Slope. In addition to a countdown slider, two window decals, two bags of buttons (15 large or 25 small per bag), and a package of dust jackets, the box contained a booklet of "Reproducible Activities": puzzles and games for booksellers to photocopy and distribute to customers on release day.

11. Shelf Talker

Shelf talker with a spinning wheel to select portrait of disguised Olaf; reads, "Beware the many faces of misfortune.”

12. Floor Display

Cardboard shelf/stand for bookstores to display copies of the newly released book. Stand topper is a 3D version of the front cover illustration, complete with sparkly snow. Tagline: “The most chilling book yet in Lemony Snicket’s New York Times best-selling series”.

1. The Slippery Slope Clue (Egmont version)

One-page letter that, when folded and cut according to the printed instructions, formed two paper dolls holding hands and revealed a secret message about The Slippery Slope: "Two Will Disappear And Never Be Seen Again".