"Who Could That Be at This Hour?"

Publication date: October 23, 2012

Little Brown:

1. Apprentice Case (Little Brown version)

Zippered suede attaché case distributed at Book Expo America 2012 and American Library Association Conference 2012. Contents:

    • Chapters 1 and 2 sampler booklet (with cover artwork of the Little Brown edition)

    • Gatefold Publicity Schedule (BEA only) or Educator’s Guide (ALA only)

    • Tear-off countdown calendar with Ink Inc. logo

    • Boxed bar of soap with The Lost Arms logo

    • Pen with floating octopus slider

    • Sticker, reads “Thanks for visiting Stain’d-by-the-Sea”

    • Apprentice business card, brown

    • Luggage tag with lighthouse illustration and twine

Scan of the Educator's Guide:

full_educators_guide.pdf

2. Cocktail napkin

Blue paper cocktail napkin for use at release parties; reads, “The Lost Arms Stain’d-by-the-Sea”.

3. Advance Reading Copy (ARC)

Advance reading copies are pre-production / unfinished / review copies of the books sent to book reviewers, booksellers, librarians, etc. Distributed in fall 2012 by Little, Brown.

4. Be Prepared for your Secret Meeting with Lemony Snicket

Activity booklet distributed to those waiting in line at book signing events during the release tour.

atwq1activity2
atwq1activity3
atwq1bookactivity1
atwq1activity4

5. Free Gift From Scholastic

Booklet combining the contents of the two-chapter sampler and the ALA educator’s guide.

HarperCollins:

1. Dire Day

On Friday July 13th 2012, as part of a general Lemony Snicket promotion, HarperCollins gave away five thousand copies of The Bad Beginning. The books were stacked in public locations in major cities for passersby to take and were shipped to teachers and librarians across the country for local distribution. The books included a special cover sticker instructing readers to "Have A Dire Day" and were accompanied by black tote bags that read, "Have A Dire Day 7.13.12 Books will fall. #DireDay".

Egmont:

1. Apprentice Case (Egmont version)

Zippered suede attaché case sent to bookstores and schools in the UK. Contents:

    • Chapters 1 and 2 sampler booklet (with cover artwork of the Egmont edition)

    • Gatefold Publicity Guide

    • Notepad with Ink Inc. logo

    • Stick of Stain’d-by-the-Sea rock candy

    • Pen with floating octopus slider

    • Sticker, reads “Thanks for visiting Stain’d-by-the-Sea”

    • Apprentice business card, blue and white

    • Lemony Snicket’s luggage tag from The Lost Arms

    • Open/closed hanging sign

2. Bookmarks and booklet

Distributed with copies of "Who Could That Be at This Hour?" that were pre-signed by the author on a bookplate.

  • "THIS BOOKMARK IS DESIGNED NOT TO DRAW YOUR ATTENTION TO THE NEW BOOK BY LEMONY SNICKET"

  • "SHOULD YOU OPEN THIS?"