Syllabus

Title: Knowledge Management in the Age of Social Networking

This course addresses the move towards social networks for both communicating and exchanging knowledge among a global workforce and providing the public face of business for marketing and corporate communications. Workers communicate and collaborate with instant messaging, blogs, wikis, folksonomy, and Facebook. Businesses communicate with the public via CEO blogs, viral marketing, and other forms of communication driven by social media. And what about the knowledge exchange that takes place in blogshops? These new technologies and social trends are explored with a view towards our existing understanding of capturing, transferring, sharing, and managing knowledge in a business setting.

The course is multi-disciplinary meaning those in management, marketing, and entrepreneurship will find something exciting to study even if information technology isn't your cup of tea.

The required textbook: For excerpts: Chapter (PDF) Index (PDF) Table of Contents (PDF)