Logo Designs

Purpose:

• To learn how to visually communicate a message through Graphic Design:

• To understand what a logo is and its function;

• To explain and describe the process of designing logos;

• To use creative problem solving skills to design a clear, original, and effective logo.

Emporium Board Games

Here at Emporium Board Games we have all the best board games for all ages, whether kids are playing games with friends or a big family is enjoying a game night. We have some popular board games like Monopoly, Sorry, Clue and all your other favorite games. We also have other items like cards, dice, and rubiks cubes. When people walk into Emporium Board Games we want them to feel welcome and comfortable. We have amazing customer service and offer returns or exchanges on everything. Our board games are high quality and also very affordable compared to competitors. We have a small store in Boston, MA and another small store in New York City. We are looking to expand to other areas so people can have easy access to all of our great games. We also have a website where you can order games and ask questions about our store and products.

When I was creating my logos I wanted them to be creative and also for them to catch the eye. I didn’t want them to be too complicated but also for them not to be dull and boring. My first logo is a puzzle piece with our name “Emporium Board Games” on it. The puzzle piece is a vibrant light blue that catches the eye. The name is in a cool font which is a simple but effective. The name is in a nice orange color which I like a lot. I chose it because orange is a complimentary color with blue so that the puzzle piece goes well with the writing. My second logo is a very simple logo. I chose a cool font to write “Emporium Board Games”. It stands out a lot and it is in the same blue as the puzzle piece in the first logo. Under the writing is a dice which is a simple addition but I think it looks really good.

One concept I learned about logo design is that sometimes less is more. A simple logo is most of the time better than a complex one so that it is easy to understand and also easier to remember. For example the Nike logo is super simple but is recognizable everywhere. Another concept I learned is that a logo needs to be relevant. A logo can’t be something random it needs to make sense. I used a puzzle piece in one of my logos and a dice in the other because those are things we sell. The last thing that I learned about logos is that it needs to have a good font. If a logo has a ugly font it ruins the logo but if it is a nice, simple, clean font than it can really improve the logo.