The global key messaging for Earth Hour 2024 campaign builds on the narrative that underpins this year’s Earth Hour, aligned with our ambitions to tackle the twin crisis - climate change and loss of nature - the planet is facing. In 2024, we encouraged you to adapt these key messages, by showcasing the work you’ll be doing in your country, and to suit the audiences that you know best.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Unsure of how to add the animated email signature into your email client? Check out the instructions document here!
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Kindly note that further localisation and adaptation is strongly recommended for all items.
Looking to engage celebrities and influencers to amplify Earth Hour locally?
An influencer engagement pack has been prepared to help you do so.
The Secretary-General of the United Nations, António Guterres, is supporting Earth Hour again in 2024! Below is a video message he's recorded to encourage the world to join Earth Hour.
Subtitles are now available in English only. Subtitles in French, Spanish, Arabic, Russian, Chinese, and German coming soon.
This pack contains suggested social copy and assets you can use to promote the overall ‘Give an hour’ call-to-action as well as highlight the 6 specific interest categories on the Hour Bank (food, fitness & wellness, arts & creativity, entertainment, nature, sustainability). You are free to translate and adapt these accordingly.
Note: Before using the assets, please read the attached document for overall notes and guidance.
Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.
Use these assets to let your social media followers know how many hours they've collectively given for Earth via the Hour Bank so far! We encourage you to update these assets every week to keep your local supporters on their toes, and be inspired to give more hours for the planet.
Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.
Please refer to our logo usage guidelines here.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
A compilation of the highlights of Earth Hour 2024!
We have 2 different versions available for download:
Longer cut: suitable for sharing with your teams and partners
Shorter cut: suitable for posting on social/public platforms
Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.
Videos available in:
English
French
Portuguese
Urdu
Hindi
Bahasa Indonesia
Spanish
Chinese (Simplified)
Earth Hour has obtained the licence to use Ed Sheeran's 'Celestial' as our Official Soundtrack for our Earth Hour 2024 Official Video!
Our licence covers the use of this soundtrack only for this EH2024 Official Video and adaptations of it, and not any brand new videos or assets. This licence is only valid for Earth Hour 2024.
Videos available in:
English
French
Portuguese
Urdu
Hindi
Bahasa Indonesia
Spanish
Chinese (Simplified)
Kindly note that the supers and subtitles have been translated but further localisation and adaptation is recommended.
We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.
If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org.
Already secured a pro-bono ad space on your local English-speaking radio or podcast channel and need an asset to use urgently? Use these we have already-available! 2 versions for you to choose from below.
B-roll footages are available on The Hive through the link below.
Best-of images are available on The Hive through the link below.