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  • Home
  • Plan Your Campaign
    • #BiggestHourForEarth
    • Global CTA
    • Campaign Assets
      • Social Media Assets
      • Key Visual Assets
  • Brand Resource Center
    • Logo
    • "60" Icon
    • Fonts
    • Colours and Patterns
    • Flip Clock Motif
    • Imagery and Photography
    • Working with Others
  • More
    • Home
    • Plan Your Campaign
      • #BiggestHourForEarth
      • Global CTA
      • Campaign Assets
        • Social Media Assets
        • Key Visual Assets
    • Brand Resource Center
      • Logo
      • "60" Icon
      • Fonts
      • Colours and Patterns
      • Flip Clock Motif
      • Imagery and Photography
      • Working with Others
#BiggestHourForEarth
About Earth Hour 2024
Hour Bank
Coming Soon:
Education & Youth Engagement
Corporate Engagement
Reference Our Past

Earth Hour 2024 Assets

From the Earth Hour 2024 Key Messages to our Social Assets, here you can find the full list of Earth Hour 2024 campaign assets.

Earth Hour 2024 Key Message
Marketing Assets
Media Assets
Social Assets
Video & Audio Assets
B-Rolls and Best-of Images

Earth Hour 2024 Key Message

The global key messaging for Earth Hour 2024 campaign builds on the narrative that underpins this year’s Earth Hour, aligned with our ambitions to tackle the twin crisis - climate change and loss of nature - the planet is facing. In 2024, we encouraged you to adapt these key messages, by showcasing the work you’ll be doing in your country, and to suit the audiences that you know best. 

Read the full Earth Hour 2024 Key Messaging

Marketing Assets

  • EH2024 Print Ads 
  • EH2024 Out-of-Home (OOHs)
  • EH2024 Letterheads
  • EH2024 Email Signatures
  • EH2024 Zoom Backgrounds
  • EH2024 Digital Key Visual Template

EH2024 Print Ads

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2024 OOHs

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2024 Letterheads

For WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For Non-WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2024 Email Signatures

Unsure of how to add the animated email signature into your email client? Check out the instructions document here!

For WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For Non-WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2024 Zoom Backgrounds

For WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For Non-WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2024 Digital Key Visual Templates 

For WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For Non-WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


Media Assets

Kindly note that further localisation and adaptation is strongly recommended for all items.

  • EH2023 Wrap-Up Release Draft
  • EH2024 Press Release and Q&A
  • Bank of Network Stories
  • EH2024 Spokespeople Resources
  • EH2024 Influencer Engagement Pack
  • UNSG Earth Hour Video Message

EH2024 Wrap-Up Release Draft

Earth Hour 2024 | Wrap-up Press Release (Skeleton)

EH2024 Press Release and Q&A

Earth Hour 2024 Press Release

EMBARGOED UNTIL 1ST MARCH, 0000 SGT

This is the official press release you may use and adapt to create media awareness for Earth Hour 2024 in your country!

Earth Hour 2024 | Press Release

Earth Hour 2024 Q&A

THIS IS A WORKING DOCUMENT FOR INTERNAL USE ONLY

Guidance on addressing different topics and questions that your team may receive in the run up to Earth Hour 2024.

Earth Hour 2024 | Q&As

Bank of Network Stories

A selection of EH 2024 campaigns from across the network, global landmarks switching off and celebrities participating in Earth Hour 2024 to support pitches to your media partners.

Earth Hour 2024 | Local campaigns, influencers, landmarks

EH2024 Spokespeople Resources

Spokesperson Briefing

FOR INTERNAL USE ONLY

Use this document as a guide to brief your local Spokespeople to navigate media opportunities.

Earth Hour 2024 | Spokesperson Briefing

Endorsement Script

FOR INTERNAL USE ONLY

Filming a video for Earth Hour featuring local Spokespeople? Here are sample key talking points.

Earth Hour 2024 | Endorsement Script

Spokesperson Media Training

Use this deck to prepare and train Spokespeople you've identified prior to media opportunities!

Earth Hour 2024 | Spokesperson Media Training

EH2024 Influencer Engagement Pack

Looking to engage celebrities and influencers to amplify Earth Hour locally? 

An influencer engagement pack has been prepared to help you do so. 

EH2024_Influencer Engagement Guide

Check out the Influencer Engagement Pack

UNSG Earth Hour Video Message

The Secretary-General of the United Nations, António Guterres, is supporting Earth Hour again in 2024! Below is a video message he's recorded to encourage the world to join Earth Hour.

Subtitles are now available in English only. Subtitles in French, Spanish, Arabic, Russian, Chinese, and German coming soon.

Social Assets

  • Official Hashtags for Earth Hour 2024 
  • EH2024 Social Pack
  • EH2024 Countdown Assets 
  • EH2024 Hour Count Assets
  • Social Media Key Visual Templates 
  • Social Identity Assets (eg. Twitter & Facebook Icons and Banners)

Official Hashtags for Earth Hour 2024
#EarthHour 

#BiggestHourforEarth 

#MyHourforEarth (only to be used when asking supporters to share how they’re Giving an hour) 

EH2024 Social Pack

This pack contains suggested social copy and assets you can use to promote the overall ‘Give an hour’ call-to-action as well as highlight the 6 specific interest categories on the Hour Bank (food, fitness & wellness, arts & creativity, entertainment, nature, sustainability). You are free to translate and adapt these accordingly.

Note: Before using the assets, please read the attached document for overall notes and guidance.

EH2024 Countdown Assets

Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.

EH2024 Hour Count Assets

  • Use these assets to let your social media followers know how many hours they've collectively given for Earth via the Hour Bank so far! We encourage you to update these assets every week to keep your local supporters on their toes, and be inspired to give more hours for the planet.

  • Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.

Social Media Key Visual Templates

Social Media Identity Assets

Please refer to our logo usage guidelines here.

For WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For Non-WWF Teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


Video & Audio Assets

    • EH2024 Highlights Video
    • EH2024 Official Video
    • EH2024 Give an Hour CTA Video
    • EH2024 Radio Ads
EH2024 Highlights Video_16x9_English_Internal_SUPERS+SUBS.mp4

EH2024 Highlights Video

A compilation of the highlights of Earth Hour 2024!


We have 2 different versions available for download:

  • Longer cut: suitable for sharing with your teams and partners

  • Shorter cut: suitable for posting on social/public platforms 


Download longer cut

Download shorter cut

Want to localise the video? Download working files

EH2024 Offical Video

Download the videos and their working files here

Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.

Videos available in:

  • English

  • French

  • Portuguese

  • Urdu

  • Hindi

  • Bahasa Indonesia

  • Spanish

  • Chinese (Simplified)

Use of the official soundtrack

Earth Hour has obtained the licence to use Ed Sheeran's 'Celestial' as our Official Soundtrack for our Earth Hour 2024 Official Video!  

Our licence covers the use of this soundtrack only for this EH2024 Official Video and adaptations of it, and not any brand new videos or assets. This licence is only valid for Earth Hour 2024.

EH2024 Give an Hour CTA Video

Download the videos and their working files here.

Note: The working files for these assets require our Flip Clock Animation Tool for Adobe Premiere Pro in order to properly function. Please ensure you have access to this tool. If your team has yet to do so, you can request for an access code via this form.

Videos available in:

  • English

  • French

  • Portuguese

  • Urdu

  • Hindi

  • Bahasa Indonesia

  • Spanish

  • Chinese (Simplified)

Localization Guidelines

Kindly note that the supers and subtitles have been translated but further localisation and adaptation is recommended.


We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.


If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org. 

EH2024 Radio Ads

Already secured a pro-bono ad space on your local English-speaking radio or podcast channel and need an asset to use urgently? Use these we have already-available! 2 versions for you to choose from below. 

B-Roll and Best-Of Images

B-Roll Footage

B-roll footages are available on The Hive through the link below.

Check out Earth Hour 2024's B-roll footages on The Hive

Best-Of Images

Best-of images are available on The Hive through the link below.

Check out Earth Hour 2024's best-of images on The Hive

DIRECTORY

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Plan Your Campaign

#BiggestHourForEarth

Global CTA

Campaign Assets


Brand Resource Center

Logo

"60" Icon

Fonts

Colours and Patterns


 

Flip Clock Motif

Imagery and Photography

Working with Others

Link

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© 2025 Earth Hour

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