Since 2007, Earth Hour has shone a spotlight on the issues of climate change and nature loss. We’ve reached over 190 countries and territories and millions of people around the globe.
From Asia and Africa, to North and South America. From Oceania and Europe, to Antarctica. We’ve sparked conversation in English, Portuguese, Mandarin, Yoruba, Indonesian and many more. We’ve generated hundreds of thousands of media articles, and billions of impressions online.
But 2023 must be a year of change in order to reach our 2030 nature positive goal. We need more people, more than ever. We need individuals, businesses, communities, towns and cities, entire nations to join in with Earth Hour. To play their part. To create the Biggest Hour for Earth. 60 minutes of global unity, in support and celebration of our planet.
As landmarks and homes across the planet switch off, we want everyone to take a break from their routine and everyday distractions and spend 60 minutes doing something positive for our planet.
On 25th March 2023 at 8.30pm, we are asking everyone to join us, for 60 minutes and give an hour for Earth.
Earth Hour believes that each and every one of us has the power to make a positive impact on our planet, but it’s up to us as individuals to decide how we do so. As a global movement, we acknowledge that the impact individuals can make is bounded by their own abilities, privilege and environment. Hence this year, we are giving autonomy of action to our global community. Earth Hour strives to inspire and support people to decide what they can do and want to do for Earth – our planet, our home. We’re extending the question to our global community: How will you give 60 minutes of your time to Earth, this Earth Hour?
Available in English, Chinese (Simplified), French, Hindi, Portuguese & Spanish.
Kindly note that the copy for assets have undergone translation but further localisation and adaptation is strongly recommended.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Available in English, Chinese (Simplified), French, Hindi, Portuguese & Spanish.
Kindly note that the copy for assets have undergone translation but further localisation and adaptation is strongly recommended.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Please note that for non-WWF teams, do not use the WWF logo in your communications.
Kindly note that further localisation and adaptation is strongly recommended for all items.
IMPORTANT: Please note that for non-WWF teams, do not use the WWF logo in your communications.
Use these assets to invite your local audience to Join the Biggest Hour for Earth! Or create more Earth Hour animated social assets with the flip clock motif using these working files available.
Here are the square and portrait versions of our social post templates that can easily be use for editing in any editing software, such as Canva.
A sample Canva post has been prepared here. Feel free to make a copy of this template for your team's use!
This aspirational campaign film introduces what it means to join the Biggest Hour for Earth by encouraging and exciting viewers to give an hour for Earth. Download the video here:
Posting this 'Hero' Campaign Film on social media? Here's the copy we've prepared.
The Earth Hour Global Team has translated the above Campaign Film into Chinese, French, Hindi, Portuguese and Spanish soon, with translated voiceovers and subtitles. *Kindly note that the supers and subtitles have been translated but further localisation and adaptation is highly recommended.
We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.
If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org.
Our Earth Hour 2023 Socialisation Video introduces our new brand, campaign and focus for Earth Hour in the years to come. Download the video, working files and post copy here:
Posting this Socialisation Video on social media? Here's the copy we've prepared.
Kindly note that the supers and subtitles have been translated but further localisation and adaptation is highly recommended.
Kindly note that the supers and subtitles have been translated but further localisation and adaptation is recommended.
We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.
If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org.
B-roll footages are available on The Hive through the link below.
Best-of images are available on The Hive through the link below.