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  • Home
  • Plan Your Campaign
    • #BiggestHourForEarth
    • Global CTA
    • Campaign Assets
      • Social Media Assets
      • Key Visual Assets
  • Brand Resource Center
    • Logo
    • "60" Icon
    • Fonts
    • Colours and Patterns
    • Flip Clock Motif
    • Imagery and Photography
    • Working with Others
  • More
    • Home
    • Plan Your Campaign
      • #BiggestHourForEarth
      • Global CTA
      • Campaign Assets
        • Social Media Assets
        • Key Visual Assets
    • Brand Resource Center
      • Logo
      • "60" Icon
      • Fonts
      • Colours and Patterns
      • Flip Clock Motif
      • Imagery and Photography
      • Working with Others
#BiggestHourForEarth
About Earth Hour 2024
Hour Bank
Coming Soon:
Education & Youth Engagement
Corporate Engagement
Reference Our Past

Earth Hour 2023 Assets

From the Earth Hour 2023 Narrative to our Social Assets, here you can find the full list of Earth Hour 2023 campaign assets.

Earth Hour 2023 Narrative
Marketing Assets
Media Assets
Social Assets
Campaign Video Assets
B-Rolls and Best-of Images

Earth Hour 2023 Narrative

Since 2007, Earth Hour has shone a spotlight on the issues of climate change and nature loss. We’ve reached over 190 countries and territories and millions of people around the globe.


From Asia and Africa, to North and South America.  From Oceania and Europe, to Antarctica. We’ve sparked conversation in English, Portuguese, Mandarin, Yoruba, Indonesian and many more. We’ve generated hundreds of thousands of media articles, and billions of impressions online. 


But 2023 must be a year of change in order to reach our 2030 nature positive goal. We need more people, more than ever.  We need individuals, businesses, communities, towns and cities, entire nations to join in with Earth Hour. To play their part. To create the Biggest Hour for Earth. 60 minutes of global unity, in support and celebration of our planet.


As landmarks and homes across the planet switch off, we want everyone to take a break from their routine and everyday distractions and spend 60 minutes doing something positive for our planet. 


On 25th March 2023 at 8.30pm, we are asking everyone to join us, for 60 minutes and give an hour for Earth. 


Earth Hour believes that each and every one of us has the power to make a positive impact on our planet, but it’s up to us as individuals to decide how we do so. As a global movement, we acknowledge that the impact individuals can make is bounded by their own abilities, privilege and environment. Hence this year, we are giving autonomy of action to our global community. Earth Hour strives to inspire and support people to decide what they can do and want to do for Earth – our planet, our home. We’re extending the question to our global community: How will you give 60 minutes of your time to Earth, this Earth Hour? 

Read the full Earth Hour 2023 Narrative

Marketing Assets

  • EH2023 Print Ads 
  • EH2023 Static and Animated Out-of-Home (OOHs)
  • EH2023 Letterheads
  • EH2023 Email Signatures
  • EH2023 Zoom Backgrounds
  • EH2023 Digital Banners

EH2023 Print Ads

  • Available in English, Chinese (Simplified), French, Hindi, Portuguese & Spanish. 

  • Kindly note that the copy for assets have undergone translation but further localisation and adaptation is strongly recommended.

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2023 OOHs

  • Available in English, Chinese (Simplified), French, Hindi, Portuguese & Spanish. 

  • Kindly note that the copy for assets have undergone translation but further localisation and adaptation is strongly recommended.

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2023 Letterheads

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2023 Email Signatures

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2023 Zoom Backgrounds

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


EH2023 Digital Banners

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


Media Assets

Kindly note that further localisation and adaptation is strongly recommended for all items.

  • EH2023 Wrap-Up Release Draft
  • EH2023 Hour Bank Media Alert
  • EH2023 Marketing Trades Media Alert
  • EH2023 On The Night (OTN) Pack
  • EH2023 Launch Press Pack
  • EH2023 Media Messaging & Narrative

EH2023 Wrap-Up Release Draft

Earth Hour 2023 | Wrap Up Press Release

View full EH2023 Wrap Up Release Draft

EH2023 Hour Bank Media Alert

MEDIA ALERT - WWF launches new Hour Bank

View full EH2023 Hour Bank Media Alert

EH2023 Marketing Trades Media Alert

Marketing media alert - Earth Hour 2023

View full EH2023 Marketing Media Alert

EH2023 On The Night (OTN) Pack

EH2023 Launch Press Pack

EH2023 Media Messaging & Narrative

Earth Hour 2023 | Media narrative & messaging

View full EH2023 Media Messaging document

Social Assets

  • EH2023 OTN Social Assets
  • EH2023 Social Pack
  • EH2023 Confirmed Social Media Hashtags
  • EH2023 Countdown Assets 
  • Animated Flip Clock Asset Template
  • Social Media Key Visual Templates 
  • EH2023 Social Identity Assets (Twitter & Facebook Banners)

EH2023 OTN Social Assets

EH2023 Social Pack

EH2023: Social pack

EH2023 Confirmed Social Media Hashtags 

Join the #BiggestHourForEarth this #EarthHour

Encourage your audience to tag what they’re doing with #MyHourForEarth  

EH2023 Countdown Assets

  • IMPORTANT: Please note that for non-WWF teams, do not use the WWF logo in your communications. 

Animated Flip Clock Asset Template

Use these assets to invite your local audience to Join the Biggest Hour for Earth! Or create more Earth Hour animated social assets with the flip clock motif using these working files available.

Social Media Key Visual Templates

Here are the square and portrait versions of our social post templates that can easily be use for editing in any editing software, such as Canva.

  • A sample Canva post has been prepared here. Feel free to make a copy of this template for your team's use!

Social Media Identity Assets

For WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


For non-WWF teams

  • Please note that for non-WWF teams, do not use the WWF logo in your communications.


Campaign Video Assets

    • #BiggestHourForEarth Campaign Film
      • #BiggestHourForEarth Campaign Film Translations
    • EH2023 Socialisation Video
      • Translated Subtitles
    • Localisation Guidelines

#BiggestHourForEarth Campaign Film

This aspirational campaign film introduces what it means to join the Biggest Hour for Earth by encouraging and exciting viewers to give an hour for Earth. Download the video here:

Posting this 'Hero' Campaign Film on social media? Here's the copy we've prepared. 

View the post copy

WWF_EH_Campaign Video_16x9_SUPERS_EN.mp4

Translations

The Earth Hour Global Team has translated the above Campaign Film into Chinese, French, Hindi, Portuguese and Spanish soon, with translated voiceovers and subtitles. *Kindly note that the supers and subtitles have been translated but further localisation and adaptation is highly recommended.

We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.

If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org. 

Earth Hour 2023 Socialisation Video

Our Earth Hour 2023 Socialisation Video introduces our new brand, campaign and focus for Earth Hour in the years to come. Download the video, working files and post copy here:

Posting this Socialisation Video on social media? Here's the copy we've prepared.

View the post copy

WWF EH 2023 Socialization Video_English_SUPERS & SUBS.mp4

Translated Subtitles

Kindly note that the supers and subtitles have been translated but further localisation and adaptation is highly recommended.

Localization Guidelines

Kindly note that the supers and subtitles have been translated but further localisation and adaptation is recommended.


We highly recommend for teams to localise the video by adding local language subtitles where necessary and replacing segments of the videos with more of your local footage. Gentle reminder: for non-WWF teams, please do not use the WWF logo in your communications. Thank you for your understanding.


If you are localizing the video, please ensure to comply with the copyright agreements and avoid changing more than 40% of the footage in the video. The end product must look, feel and seem similar to our global version. If you are unsure about your localized version, please contact the team at ehnetwork@earthhour.org. 

B-Roll and Best-Of Images

    • B-Roll Footage
    • Best-of Images

B-Roll Footage

B-roll footages are available on The Hive through the link below.

Check out Earth Hour 2023's B-roll footages on The Hive

Best-Of Images

Best-of images are available on The Hive through the link below.

Check out Earth Hour 2023's best-of images on The Hive

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Brand Resource Center

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"60" Icon

Fonts

Colours and Patterns


 

Flip Clock Motif

Imagery and Photography

Working with Others

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