Print Production
At the outset of every project, we focus on the end goal, anticipating potential roadblocks to ensure a smooth process. As we move towards the Development Phase—the stage where our ideas take shape—it’s crucial to understand the steps we take to deliver high-quality results on time and in line with expectations. This phase involves considerable responsibility, and much like in architecture, where moving a wall post-construction requires a change order, any late-stage changes in print production will also incur additional costs and delays. Our designs serve as the blueprints for your print or packaging deliverables, and clear communication from the start helps avoid these costly changes.
Common Pitfalls to Avoid:
Disorganized Content: Failing to gather and organize content early can lead to delays and mistakes.
Rushing Approvals: Pushing through the approval process too quickly can result in overlooked details.
Lack of Stakeholder Buy-In: Ensuring that all decision-makers are on the same page is essential to avoid last-minute changes.
Misunderstanding Designs or Processes: Misinterpretations can lead to incorrect assumptions, which can be costly in the development phase.
We encourage you to ask questions throughout the process—it's better to clarify early than to correct later.
Best Practices:
Content Organization: Start by thoughtfully organizing your content. We dedicate a phase to this, known as Content Mapping, to ensure all materials are properly aligned before moving forward.
Prioritizing Deliverables: If you have a critical deadline, prioritize what’s needed for launch and what can be completed later. While we strive to meet all deadlines, the creative process can be unpredictable, especially if the early stages of the project fall behind schedule.
Special Requirements: Notify us early if there are specific paper, government, or disability standards that need to be considered. Addressing these requirements during the Content Mapping Phase will help avoid surprises later on.
Legal Approvals: For packaging projects, ensure that your legal team is prepared to handle final approvals with the FDA or other relevant bodies. This should be initiated as early as possible.
At Watson, we aim to synchronize the development of print and packaging deliverables to ensure efficiency and consistency across all materials. This coordinated approach helps us deliver a cohesive and polished final product.