4562

Principles of Business Management examines business ownership, organization principles and problems, management, control facilities, administration, financial management, and development practices of business enterprises. This course will also emphasize the identification and practice of the appropriate use of technology to communicate and solve business problems and aid in decision making. Attention will be given to developing business communication, problem-solving, and decision making skills using spreadsheets, word processing, data management, and presentation software.

• Required Prerequisites: none

• Recommended Prerequisites: none

• Counts as a directed elective or elective credits for all diplomas

5914

Marketing Fundamentals provides a basic introduction to the scope and importance of marketing in the global economy. Course topics include the seven functions of marketing: promotion, channel management, pricing, product/service management, market planning, marketing information management, and professional selling skills. Emphasis is marketing content but will involve use of oral and written communications, mathematical applications, problem-solving, and critical thinking skills through the development of an integrated marketing plan and other projects.

• Required Prerequisites: Principles of Business Management 

• Recommended Prerequisites: none

• Counts as a directed elective or elective for all diplomas

5918

Strategic Marketing builds upon the foundations of marketing and applies the functions of marketing at an advanced level. Students will study the basic principles of consumer behavior and examine the application of theories from psychology, social psychology, and economics. The relationship between consumer behavior and marketing activities will be reviewed.

• Required Prerequisites: Principles of Business Management; Marketing Fundamentals 

• Recommended Prerequisites: none

• Counts as a directed elective or elective for all diplomas

7201

The Business Management Capstone is designed to provide any student with the Business Management skills necessary to run their own business or to serve in upper level management. Students will explore Management Theory, Accounting, and Business Law. The Business Management Capstone can be used with any career pathway except Business Administration. Completion of the course may allow students the opportunity to earn a CT or TC through ITCC.

• Required Prerequisites: Principles of Business Management; Marketing Fundamentals, and Strategic Marketing

• Recommended Prerequisites: none

• Counts as a directed elective or elective credits for all diplomas

IMPORTANT!!!

The Principles, Concentrator A, and Concentrator B courses are all required to meet the CTE graduation pathway requirement.

If a student completes all four courses and earns the required dual credit, they should be eligible for a Technical Certificate from Ivy Tech in that pathway. 

THIS IS EQUIVALENT TO ONE YEAR OF COLLEGE COMPLETED!