Video productions

Offering in Spring of 2027

Overview:

COURSE DESCRIPTION:

This course introduces multi-media and digital video concepts.  Students will develop the ability to present information through multimedia and video materials for effective business messaging.  The focus of the course is practical application of digital video content and/or digital/computer-generated media to support business communication functions including sales, marketing, and human resources.

LEARNING TARGETS:

·         Professionally communicate about multimedia and video using appropriate terminology.

·         Compare and contrast characteristics of different multimedia formats.

·         Compare and contrast characteristics of different multimedia elements. 

·         Compare and contrast characteristics of different types of video file formats.

·         Create multimedia presentation using slideshow software.

·         Access and use digital images from a variety of sources.

·         Use audio files in one format and convert them to other file formats.

·         Use video files in one format and convert them to other file formats.

·         Identify key characteristics of the target audience for multimedia/video project.

·         Explain the message and image intended to convey through project/presentation.

·         Determine the most effective messages and media to use to impact desired audience. 

·         Explain the design process for developing multimedia and video projects.

·         Explain the legal implications and requirement involved when using content created by others.

·         Create a storyboard to organize planning for a multimedia or video project. 

·         Discuss the differences between real-time and any-time information needs. 

·         Deliver a professional business presentation supported by multimedia or video that can be viewed through access to an Internet or social media site.