Objective of This Task

The goal of this project is to simulate a real request from a client in the education industry. You’ll practice editing raw materials into a short, branded video designed to attract and engage potential students..

The Client

BrightPath Academy is an online education provider offering short professional courses in digital skills. They want to increase enrollment for their new program, “Digital Marketing for Beginners”, by posting an eye-catching promo video on Facebook and TikTok.

What You Will Gain

🎬 Hands-on practice editing promotional video content.

💡 Experience applying brand elements like intros, outros, and text overlays to create a professional look.

💼 A portfolio sample for the education/training niche, plus an explanation of your creative process to show future clients how you work.

Your Tasks – Social Media Video Promo

Gather Visuals

Select 2–3 free stock clips related to online learning (students on laptops, digital marketing visuals, classrooms).

Add Text Overlays

• Title: Digital Marketing for Beginners

• CTA: Enroll Today – Limited Slots!

Enhance With Audio

Insert upbeat, royalty-free background music that matches an educational yet exciting vibe.

Branding Touches

Add an intro slide (logo placeholder + course name).

Add an outro slide (CTA + website placeholder).

Expected Deliverables

• 1 edited video (30–60s, MP4 format).

• Canva or CapCut project link.

• Exported video file.

Objective of This Task

The goal of this project is to simulate a real request from a client in the Fitness industry. You’ll practice editing raw materials into a short, branded video designed to attract and engage potential trainees.

Client Background

Coach Alex is a fitness instructor who helps busy professionals and moms achieve their health goals through simple, effective workout routines and balanced nutrition. He wants to grow his online presence and attract new clients by creating engaging video content.

Goals

• Educate his audience about the importance of fitness.

• Showcase his expertise and approachable teaching style

• Encourage viewers to join his training program.

Tasks

1. Short-Form Video (30–60s, TikTok/Reel Style)

Theme: “3 Small Habits That Transform Your Fitness Journey”

• Add text overlays for each habit.

• Use upbeat background music (royalty-free).

• Insert quick workout clips (ex: squats, pushups, stretching).

• Call-to-Action (CTA): “Follow for more fitness tips” + “DM to start training with me.”

Where to find free footage/images:

• Pexels

• Pixabay

• Canva free video library

2. Long-Form Video (3–5 mins, YouTube/FB Style)

Theme: “Why Fitness is More Than Just Exercise”

• Intro (10–15s): Add his name/logo + upbeat intro.

• Main Content: Combine stock footage of workouts, lifestyle clips (healthy meals, stretching, outdoor running). Add captions with key talking points:

• Benefits of fitness (energy, confidence, stress relief)

• His personal philosophy (small consistent steps)

• Closing: Add his training offer (ex: “Join my 4-week starter program”) + CTA.

Editing Tips:

• Keep transitions smooth (use fade or swipe).

• Mix talking points (text slides or voiceover) with visuals.

• Add motivational background music (from YouTube Audio Library or Pexels).

✅ Deliverables

• 1 Short-Form Video (TikTok/Reel)

• 1 Long-Form Video (YouTube/FB)

• Export formats: MP4, vertical (1080x1920) for short form, horizontal (1920x1080) for long form.

Note: If you’d like to receive feedback, send your output to: zharmaine.culianan.yfj@gmail.com with the subject "Niche name + Brand name" (Sample: Social Media Manager Task - Sage & Honey Café)